From the blog
24 August 2010
Multiple sources are reporting that Facebook is set to take over $1 billion in advertising revenue this year. The platform is a social revolution in it’s own right – maybe it deserves such fiscal wealth - but what does it mean for you and I?
Facebook uses members’ ‘likes’ to determine which ads are likely to be relevant and interesting to each member. Facebook also uses ‘social ads’ which pick up on what your friends like and target it at you, with a ‘John Smith likes Guildford Sushi’ line, for example, beneath the ad.
Whilst we at Pull have always agreed that Facebook fan pages aren’t necessarily the right move for every business, it looks like advertising via Facebook may be worth investing in, in some cases, given how targeted it is possible to be now. Your agency can target Facebook ads by users’ diverse interests, groups and, maybe most importantly, their demographics. Facebook advertisers also have a lot less competition than Adwords’ sponsors. There are always downsides to any marketing channel but overall, we suggest taking a good look in to it to see if it could prove beneficial for your business.
If you would like to talk about advertising on Facebook; please contact Chris or Sophie on 01483 424460.
Facebook uses members’ ‘likes’ to determine which ads are likely to be relevant and interesting to each member. Facebook also uses ‘social ads’ which pick up on what your friends like and target it at you, with a ‘John Smith likes Guildford Sushi’ line, for example, beneath the ad.
Whilst we at Pull have always agreed that Facebook fan pages aren’t necessarily the right move for every business, it looks like advertising via Facebook may be worth investing in, in some cases, given how targeted it is possible to be now. Your agency can target Facebook ads by users’ diverse interests, groups and, maybe most importantly, their demographics. Facebook advertisers also have a lot less competition than Adwords’ sponsors. There are always downsides to any marketing channel but overall, we suggest taking a good look in to it to see if it could prove beneficial for your business.
If you would like to talk about advertising on Facebook; please contact Chris or Sophie on 01483 424460.
02 August 2010
Often when we win new business, we inherit the PPC campaigns that our clients’ previous agencies haphazardly assembled. We nearly always start the campaigns again after some business segmentation work and some strategic planning which cuts costs for our clients whilst increasing their conversions.
Following hearing so many horror stories, we ran an online survey to ask advertisers to rate their PPC experiences. Results demonstrate that only around 20% of those surveyed were happy with their PPC campaigns and the ROI produced. Another 20% felt that they were spending too much for the results they were seeing whilst 18% felt that they weren’t generating the right leads. 13% felt that their ROI was consistently reducing and the last 29% reported that they either didn’t know whether their campaigns were working, didn‘t feel their agency added value or felt that their agency had created such a muddle that it was impossible to track.
This goes to show how important a track record of transparency is. When looking for an online marketing agency it’s key to ask them to prove how they have acted with transparency and how they are interested in keeping PPC costs to a minimum whilst getting the best results (some agencies pick up commission from Google, so it’s in their interests to keep costs up). Other factors to look for from your agency include examples of clear campaign reporting, concise understanding of your business as well as proof that they proactive and will keep your nurturing your ads like their very own baby.
To do PPC well is difficult and takes a great deal of diligence and experience, so whoever you chose, make sure they really do care about your bottom line.
See how here for case studies on how Pull Digital addressed clients’ PPC ads
Following hearing so many horror stories, we ran an online survey to ask advertisers to rate their PPC experiences. Results demonstrate that only around 20% of those surveyed were happy with their PPC campaigns and the ROI produced. Another 20% felt that they were spending too much for the results they were seeing whilst 18% felt that they weren’t generating the right leads. 13% felt that their ROI was consistently reducing and the last 29% reported that they either didn’t know whether their campaigns were working, didn‘t feel their agency added value or felt that their agency had created such a muddle that it was impossible to track.
This goes to show how important a track record of transparency is. When looking for an online marketing agency it’s key to ask them to prove how they have acted with transparency and how they are interested in keeping PPC costs to a minimum whilst getting the best results (some agencies pick up commission from Google, so it’s in their interests to keep costs up). Other factors to look for from your agency include examples of clear campaign reporting, concise understanding of your business as well as proof that they proactive and will keep your nurturing your ads like their very own baby.
To do PPC well is difficult and takes a great deal of diligence and experience, so whoever you chose, make sure they really do care about your bottom line.
See how here for case studies on how Pull Digital addressed clients’ PPC ads
30 July 2010
Here at Pull Digital we've always been of the ‘right tool for the right job’ mindset and this includes choosing the right software to utilise for our clients’ projects. Having researched multiple options for both open source software (OSS) and licenced platforms, we chose Kentico and ASPDNSF, licenced content management systems (CMS). Why?
We are happy to work on a variety of platforms but we favour Kentico and ASPDNSF (depending on our clients’ requirements) for the following reasons:
1. Highly stable, thoroughly tested and with a full-time Q&A team and seven day bug fixing policy
2. The source code is only available to a limited amount of paying customers
3. Product strategy is driven by customers and market trends
4. Easy upgrade policy due to compatibility with zero risk of data loss
5. Diverse and fully-integrated features available out-of-the-box
6. Clear pricing structure
7. First class security and performance
We’re one of only 19 Kentico Gold Certified Partners in the UK (and only one of three within a 40 mile radius of London) so if you are looking for a safe bet, with all the bells and whistles in an affordable package, let us know!
