From the blog
15 Febuary 2010
It’s no joke.
Pull Digital and Conversis have won two international awards for the Conversis Health website.
We’ve won a Platinum Award (that’s the best one you can get) for the design of the Conversis Health website and a Gold Award for the best overall website in the US-based MarCom Awards. The awards are administered and judged by the Association of Marketing & Communications Professionals and recognise outstanding creative achievement from around the world. The Conversis Health website was chosen from among 5,000 entries for the outstanding way it qualified and converted visitors, and improved the quality of leads generated for the client.
But if it’s jokes you’re after, here’s a good one. (This joke has also won an award – world’s funniest joke – as voted by 300,000 people from 60 countries.)
A couple of New Jersey hunters are out in the woods when one of them falls to the ground. He doesn't seem to be breathing, his eyes are rolled back in his head.
The other guy whips out his cell phone and calls the emergency services. He gasps to the operator: "My friend is dead! What can I do?"
The operator, in a calm soothing voice says: "Just take it easy. I can help. First, let's make sure he's dead."
There is a silence, then a shot is heard.
The guy's voice comes back on the line. He says: "OK, now what?"
Check out the final product here: http://www.conversishealth.com/ . We’re never as happy as when we see our passion for client business results paying off.
Posted by Paul
Pull Digital and Conversis have won two international awards for the Conversis Health website.
We’ve won a Platinum Award (that’s the best one you can get) for the design of the Conversis Health website and a Gold Award for the best overall website in the US-based MarCom Awards. The awards are administered and judged by the Association of Marketing & Communications Professionals and recognise outstanding creative achievement from around the world. The Conversis Health website was chosen from among 5,000 entries for the outstanding way it qualified and converted visitors, and improved the quality of leads generated for the client.
But if it’s jokes you’re after, here’s a good one. (This joke has also won an award – world’s funniest joke – as voted by 300,000 people from 60 countries.)
A couple of New Jersey hunters are out in the woods when one of them falls to the ground. He doesn't seem to be breathing, his eyes are rolled back in his head.
The other guy whips out his cell phone and calls the emergency services. He gasps to the operator: "My friend is dead! What can I do?"
The operator, in a calm soothing voice says: "Just take it easy. I can help. First, let's make sure he's dead."
There is a silence, then a shot is heard.
The guy's voice comes back on the line. He says: "OK, now what?"
Check out the final product here: http://www.conversishealth.com/ . We’re never as happy as when we see our passion for client business results paying off.
Posted by Paul
12 Febuary 2010
Considering a Pay Per Click Specialist for your PPC Management?
Don’t - and here are three reasons why not
1. Your supplier may have a conflict of interest
If they think your budget is big enough, Google will help some agencies set up your campaigns – those agencies might also get a cut of your media costs. Whose interest do you think they have at heart? Time and again, we inherit these campaigns at clients. Apart from the conflict of interest, the campaigns are normally chaotically organised. In the most extreme case, one client had 47 randomly named campaigns, and 107,000 key phrases. You will never successfully manage or optimise the ROI on this kind of setup.
Why’s Pull different?
Firstly we don’t let Google get involved with setting up your campaigns, nor do we take a cut of your media costs. Secondly, all our Internet Marketing is informed by traditional marketing best practice. So this means segmenting your products and targets and organising your campaigns around these. Simplicity beyond complexity counts in managing PPC.
2. Landing page design
If your PPC agency can’t do this, you may get traffic, but you won’t get conversions. The conversion funnel starts with your targets, and ends with a conversion on your site. That means you need purposeful design on your landing pages with proven layout, signposts and calls to action.
Why’s Pull different?
Our PPC specialists work hand-in-hand with our designers to ensure that your page converts, and we use eye-tracking to optimise conversions.
3. SEO
Google rates every client account, campaign and key phrase on a score out of 10. Factors include in-campaign ones your PPC specialist will understand – like click-through rates, but also landing page optimisation. This score impacts your position on the page, cost per click and therefore your effectiveness and ROI. No PPC campaign should be conducted without accompanying on-the-page optimisation.
Why’s Pull different?
Our PPC specialists work hand-in-hand with our SEO experts to ensure that your page gets you a 10/10 Quality score from Google.
Posted by Chris
27 January 2010
One hundred and seven thousand key phrases. And over seventy randomly named Campaigns. Manageable? Of course not. This is what we ‘inherited’ when we recently won a new client. And the culprits? The UK’s biggest SEO & Internet Marketing Agency, and well – Google themselves who had a hand in it.
We see far more bad – and plenty of really bad – examples in the campaigns we inherit than good. So here’s a list of the terrible things that people do that make PPC just a money pit for them, and some tips on how to avoid them:
1. No Structure to campaigns
This normally involves a set of randomly created and named campaigns like ‘Campaign #43’, a random set of Ad groups, and a huge, chaotic list of low ‘Quality Score’ key phrases. We normally re-build these, and create new campaigns from scratch. We do this using traditional marketing segmentation best practice process. But even if you don’t want to go to that length. . .
Tip: Re-create your campaigns based on your products or services, and AdGroups based around your targets. That will make it far easier to track performance.
2. No Attempt to Measure ROI
Unbelievable – but again true in 90% of what we see. Measuring ROI in B2B markets is harder because there is no sale that can be automatically attributed to PPC. However, even with ecommerce, you have to think about customer lifetime value and purchase assists.
Tip: For an ecommerce site, use a product like Intellitracker to measure assists. If you are just using Google AdWords, set up conversion goals in Google Analytics and import them into Google AdWords. Cull out key phrases that don’t produce a return in a sensible period like say six months. For B2B sites again set up goals like a Contact Us form completion, measure your cost of acquisition and offset that against the value of the lead.
3. Using Google Content Network
Google may not be ‘Evil’, but they are a bit naughty here. This is a typical PPC trap for the unitiated or amateur. When setting up a campaign, Google defaults to publishing ads on their ‘Content Network’ as well as the search network, and hides the opt out option very effectively. The Content Network means that you Ad will most likely be shown on hundreds of bogus sites set up purely for the purpose of showing these ads. We have yet to inherit a scenario where Content Network is in use where (a) the Client has knowingly done it or (b) it is providing a positive ROI.
Tip: Go into the settings for your Google Campaign, click on ‘Networks – Edit’, ‘Let me choose’ and un-check ‘Content network’ – you may save a fortune. Then consider finding sites that have relevant content which you can run text, display or banner ads on.
Posted by: Manoj
We see far more bad – and plenty of really bad – examples in the campaigns we inherit than good. So here’s a list of the terrible things that people do that make PPC just a money pit for them, and some tips on how to avoid them:
1. No Structure to campaigns
This normally involves a set of randomly created and named campaigns like ‘Campaign #43’, a random set of Ad groups, and a huge, chaotic list of low ‘Quality Score’ key phrases. We normally re-build these, and create new campaigns from scratch. We do this using traditional marketing segmentation best practice process. But even if you don’t want to go to that length. . .
Tip: Re-create your campaigns based on your products or services, and AdGroups based around your targets. That will make it far easier to track performance.
2. No Attempt to Measure ROI
Unbelievable – but again true in 90% of what we see. Measuring ROI in B2B markets is harder because there is no sale that can be automatically attributed to PPC. However, even with ecommerce, you have to think about customer lifetime value and purchase assists.
Tip: For an ecommerce site, use a product like Intellitracker to measure assists. If you are just using Google AdWords, set up conversion goals in Google Analytics and import them into Google AdWords. Cull out key phrases that don’t produce a return in a sensible period like say six months. For B2B sites again set up goals like a Contact Us form completion, measure your cost of acquisition and offset that against the value of the lead.
3. Using Google Content Network
Google may not be ‘Evil’, but they are a bit naughty here. This is a typical PPC trap for the unitiated or amateur. When setting up a campaign, Google defaults to publishing ads on their ‘Content Network’ as well as the search network, and hides the opt out option very effectively. The Content Network means that you Ad will most likely be shown on hundreds of bogus sites set up purely for the purpose of showing these ads. We have yet to inherit a scenario where Content Network is in use where (a) the Client has knowingly done it or (b) it is providing a positive ROI.
Tip: Go into the settings for your Google Campaign, click on ‘Networks – Edit’, ‘Let me choose’ and un-check ‘Content network’ – you may save a fortune. Then consider finding sites that have relevant content which you can run text, display or banner ads on.
Posted by: Manoj
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