Blog 

How Pull recovered from an email marketing snafu and turned a tricky situation to its advantage.
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Would you relish the opportunity to show-case your commercial flair on a marketing (paid) internship?

Are you an exceptional individual with a passion for business, strategic thinking and the ability to work effectively in teams?

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A role has been created for a junior front end web developer. The right candidate will have dazzling attention to detail, an unhealthy relationship with web standards, and a passion for all things front end and techy.

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A quick update on our blog a few weeks back on Google’s new innovation ‘Google Glasses’, or ‘Google Glass’ as they now seem to be called.  Well, more information has emerged that we wanted to share, along with the official video from Google which you will find at the end of this blog.
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Google Enhanced Campaign FeatureGoogle are at it again on paid search.  Just when you had got your head around Google’s latest change, they go and change the game again.  What are we talking about?  Google’s new ‘Enhanced Campaign’ feature.  Even the name doesn’t give much of a clue.  In fact it’s all about moving to specific targeting by device.

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You may have heard about Google Glasses. They received quite a bit of hype last year. However, I have to say, I never really got what they were or what they might do for me. In case you are in the same place I was, here is the lowdown for those for whom geeky postings about ‘augmented reality’ may have still left you wondering: “Yes, but what ARE they?”

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Might be a bad thing all of a sudden. Let’s start with what we mean in that headline. Who should do better for search results with Google?  Nike.com or Sneakersonline.com?  Google spawned a whole new set of businesses as soon as it became clear that it would give priority to an unknown, non-brand business that put the words people might be using in search into their domain name over a brand like Nike.
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Arguably, all marketing is based on human behavioural psychology; even digital marketing.  If you take this view – and here at Pull Digital we certainly do – then there is no reason to believe that it can’t be applied to managing store, supplier or product reviews too.
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Pull will be closed from the 24th December through to the 1st January inclusive.
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Time was when anyone with a real or hobby website could have a go with Google AdWords.  We remember that time.  And Google seems to be nostalgic for it too judging by the number of ‘£50 Off’ vouchers they keep on sending us - presumably to tempt the national brands that now dominate our client portfolio into ‘having a go’ at PPC?
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LinkedIn – what’s it for?  LinkedIn’s recent addition of ‘Endorsements’ appeared at first like a genuinely useful feature, but will it soon devalue like so much of LinkedIn?
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Pull is known for building and retaining clients long-term.  We have been working with many clients for between five and ten years.
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Unless appearances are deceiving, a quick glance at Pull Digital website makes it clear we are an online marketing agency.
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Based on a lot of conversations with clients there is a dirty word within the Google lexicon that tends to get ignored by many marketers and seems to have become synonymous with ‘waste of money’, ‘bad targeting’ and ‘low click through rates’ just to name a few.  That dirty word (OK phrase) is ‘Google Display Network’.
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Save valuable Social Media Minutes and Download our FREE Facebook Timeline Template for use in Photoshop
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