Snatching Victory from the Jaws of a Digital Disaster
How Pull recovered from an email marketing snafu and turned a tricky situation to its advantage.
30 April 2013 by Chris
Marketing Intern Candidate Evening
Would you relish the opportunity to show-case your commercial flair on a marketing (paid) internship?
Are you an exceptional individual with a passion for business, strategic thinking and the ability to work effectively in teams?
24 April 2013 by Dean
Junior Front End Web Developer Needed
A role has been created for a junior front end web developer. The right candidate will have dazzling attention to detail, an unhealthy relationship with web standards, and a passion for all things front end and techy.
22 March 2013 by Dean
Google Glass or Google Glasses?
A quick update on our blog a few weeks back on Google’s new innovation ‘Google Glasses’, or ‘Google Glass’ as they now seem to be called. Well, more information has emerged that we wanted to share, along with the official video from Google which you will find at the end of this blog.
26 February 2013 by Mark
Google Enhanced Campaign feature for PPC
Google Enhanced Campaign FeatureGoogle are at it again on paid search. Just when you had got your head around Google’s latest change, they go and change the game again. What are we talking about? Google’s new ‘Enhanced Campaign’ feature. Even the name doesn’t give much of a clue. In fact it’s all about moving to specific targeting by device.
22 February 2013 by Mark
Google Glasses - Looking into the Future
You may have heard about Google Glasses. They received quite a bit of hype last year. However, I have to say, I never really got what they were or what they might do for me. In case you are in the same place I was, here is the lowdown for those for whom geeky postings about ‘augmented reality’ may have still left you wondering: “Yes, but what ARE they?”
12 February 2013 by Chris
.NET Web Developer
Pull Digital is looking for a business-savvy developer with a can-do attitude to join our web development team. The right candidate will have the opportunity to work in a friendly, collaborative environment on innovative web projects that transform our client's businesses.
See full details below, and call us on 01483 424460 or email firstname.lastname@example.org if you are interested in this exciting role.
28 January 2013 by Manoj
Using keywords in your domain name
Might be a bad thing all of a sudden. Let’s start with what we mean in that headline. Who should do better for search results with Google? Nike.com or Sneakersonline.com? Google spawned a whole new set of businesses as soon as it became clear that it would give priority to an unknown, non-brand business that put the words people might be using in search into their domain name over a brand like Nike.
21 January 2013 by Guillermo
Seven Stellar Tips to get Five-Star Reviews
Arguably, all marketing is based on human behavioural psychology; even digital marketing. If you take this view – and here at Pull Digital we certainly do – then there is no reason to believe that it can’t be applied to managing store, supplier or product reviews too.
02 January 2013 by Chris
*Xmas Opening Times & Support*
Pull will be closed from the 24th December through to the 1st January inclusive.
18 December 2012 by Dean
Google AdWords – No Longer a Game for Amateurs
Time was when anyone with a real or hobby website could have a go with Google AdWords. We remember that time. And Google seems to be nostalgic for it too judging by the number of ‘£50 Off’ vouchers they keep on sending us - presumably to tempt the national brands that now dominate our client portfolio into ‘having a go’ at PPC?
05 December 2012 by Mark
How LinkedIn needs to Get a Life
LinkedIn – what’s it for? LinkedIn’s recent addition of ‘Endorsements’ appeared at first like a genuinely useful feature, but will it soon devalue like so much of LinkedIn?
20 November 2012 by Chris
RAR Recommended for another year
Pull is known for building and retaining clients long-term. We have been working with many clients for between five and ten years.
12 November 2012 by Dean
Marketers and engineers working together
Unless appearances are deceiving, a quick glance at Pull Digital website makes it clear we are an online marketing agency.
06 November 2012 by Dominic
Content Migration Project in ASP.NET?
When migrating to the .NET platform an accurate SEO transition (URL) is required, especially for SERP retainment. there's one very important thing to be aware of and act on that can easily be overlooked.
23 October 2012 by Dominic
Handy Visual Studio 2010 Professional Extensions
A list of FREE Visual Studio 2010 extensions that we've looked at and find useful.
20 October 2012 by Dominic
Need to migrate from a MySQL based application?
Got a website that runs on a MySQL database? Keen to move to the ASP.NET platform?
20 October 2012 by Dominic
Google Display Network – Four Top Tips
Based on a lot of conversations with clients there is a dirty word within the Google lexicon that tends to get ignored by many marketers and seems to have become synonymous with ‘waste of money’, ‘bad targeting’ and ‘low click through rates’ just to name a few. That dirty word (OK phrase) is ‘Google Display Network’.
04 October 2012 by Mark
A Facebook page template in 2 minutes
Save valuable Social Media Minutes and Download our FREE Facebook Timeline Template for use in Photoshop
02 October 2012 by Paul
Pull Digital to Present at Kentico Connections 2012
Pull Digital are delighted to announce our Digital Services Director (Manoj Shah) will be presenting at the forthcoming Kentico Connections conference prague.kentico.com/Home in Prague.
26 September 2012 by Simon
Google Telling StreetView Car Drivers to Trespass
Evidence shows that in its unsatiable quest to be the owners of all information, Google is telling its StreetView car drivers to trespass.
03 September 2012 by Chris
Cool Charts and Infographics for Anyone – As Easy as ABC
If like Pull Digital, you find yourself creating lots of diagrams and charts to report data and you’re struggling to make your report look ‘cool’, ‘interesting’ or somehow different, then I have a tip to share this week.
31 August 2012 by Paul
To Pay, or not to Pay, that is the Question… Google Shopping
More change with Google paid search. ’Not again!’ we hear you say. And if we are totally honest we don’t really see this as good news for anyone. For retailers the immediate effect will be the same number of sales for a sharp step up in costs with Google.
31 August 2012 by Mark
Kentico CMS 6.0 in a Web Farm
Heard the term "Web Farm" but not sure what it is? Need high availability? Read on.
21 August 2012 by Dominic
Impressive debug facility in Kentico CMS 6.0
Tucked away in Kentico CMS 6.0 is a rather impressive purpose built debug facility. Get information that Fiddler can't (and isn't designed to) give, including information related to database activity and software processes.
08 August 2012 by Dominic
The Rise of Mobile in PPC
Back in 1965 Gordon Moore, co-founder of Intel, made an observation that the number of transistors on a chip would double every 24 months – something that became known as ‘Moore’s Law’. Chips that work faster and faster would drive the technological and digital revolution we have seen so far. And it was an officer in a technology company back in the mid 80’s that said “Technology will never again advance as slowly as it is advancing today”.
18 July 2012 by Mark
Account Management Hotshot Found
It took a while – but we are delighted to announce we have found our next talented Account Manager – Rebecca Granshaw...
10 July 2012 by Chris
How Innovative is your workplace?
Following our previous blog post on why use a digital agency we found it important to look at what creates an innovative environment - as its particularly important for a digital agency. We liked the work of Goran Ekvall, a professor at the University of Lund, Sweden in the field of organisational psychology who is an expert in this area.
02 July 2012 by Manoj
Using jQuery Cycle To Display A Full Width Slideshow With Fixed Width Slides
A quick guide to customising jQuery Cycle for use where the slide show needs to be 100% wide, but the images are fixed width and need to slide from edge to edge.
17 June 2012 by Simon
Going to upgrade a Kentico CMS site from 4.x to 6.0?
Yep, it's a major undertaking. We ran into issues and while we resolved them all, we'd like to share our experience of a grand undertaking.
17 June 2012 by Dominic
Got IT Staff? Why Use a Digital Agency?
Our clients often have the same dilemma.
Why use an agency
to build your website if you can do it in house?...
11 June 2012 by Manoj
Want to submit variant apparel products for inclusion in Google’s product base feed?
Pure Ducati, a high ranking site selling motorbikes and apparel products like T-shirts to the U.S., U.K. and Australia, asked us to have their products listed in the Google product search.
24 May 2012 by Dominic
Need to work with a Kentico CMS 6.0 site you don’t know?
Need to know what Web parts/Widgets are used on a Kentico CMS 6.0 site and where – fairly quickly?
24 May 2012 by Dominic
Complying with the EU Cookie Directive
A guide for SMEs
22 May 2012 by Chris
Using Unicode characters in the Meta Description or Title Tag
Unicode characters give you the opportunity to increase your Organic Click Through Rate as the characters are proven to be more impactful to the user when they are displayed in a search engine results Page (SERP).
16 April 2012 by Guillermo
Number One on Google Paid Search?
We've been looking into the most cost-effective ways of using Google Paid Search for online campaigns with some suprising results...
11 April 2012 by Mark
How to make a Kentico CMS Website with extension less URLs (“/Home” instead of “/Home.aspx”)
A URL like http://www.somesite.com/Home (as opposed to http://www.somesite.com/Home.aspx) has advantages, especially for SEO and data migration.
02 April 2012 by Dominic
Add Page Bookmark Functionality To A Kentico CMS Site In A Jiffy
How to add a "Bookmark Page" link to a Kentico CMS site in a jiffy.
02 April 2012 by Dominic
Broken Links can Kill
Do broken links really matter? We think so and here’s why...
25 March 2012 by Guillermo
Saving time with :first-child
See how using the :first-child pseudo selector can save time, and unnecessary markup when coding HTML/CSS, and IE7 even understands it!
22 March 2012 by Shaun
Order Kentico Repeater Results Ramdomly
A quick tip to get Kentico to order the results of a repeater Randomly, without the problems which can be caused by caching.
21 March 2012 by Simon
21 March 2012 by Manoj
Virtual PCs with Remote Desktop access
A “computer within a computer”, so to speak, can be useful at times of needing to replicate computing environments that are not found in the office.
21 March 2012 by Dominic
Managing Information Overload
The award winning information management tool Gemini was used on a major software development project when it became apparent that a huge amount of time and category based information was being handled.
21 March 2012 by Dominic
Source Control for Big Development Projects
How source control is useful on a major Web Development project, especially when customising a major "off-the-shelf" website that may have to be upgraded in the future.
21 March 2012 by Dominic
Comparing Three Different eCommerce Platforms
Our Lead Developer has worked with three different eCommerce applications and shares his development experience.
21 March 2012 by Dominic
Kentico EMS Processing Online Activities Setup
The default setting out of the box for logging analytics activity in the Kentico EMS is to process temporary files every minute. There are several ways to override this option and certain circumstances when this might be a key requirement; for example when one requires real time data or there is a demand on providing personalized content relying on the analytics data.
20 March 2012 by Manoj
A great resource for CSS & jQuery pseudo class selectors.
06 March 2012 by Shaun
Ultimate CSS Gradient Generator
Ultimate CSS Gradient Generator
06 March 2012 by Simon
Using jQuery to Detect Browser Type and Version
The $.browser property provides information about the web browser that is accessing the page, as reported by the browser itself. This means with a little jQuery we can render the browser and browser version as a body class to be used where needed.
01 March 2012 by Simon
Account Management Hotshot Required
Are you looking to make a career in Digital? Can you adapt, inspire and work in a fast paced environment? If so read on….
If you are interested in the position please send your CV with a covering email to email@example.com
NO RECRUITMENT CONSULTANTS PLEASE
28 February 2012 by Dean
What does Google’s Page Layout Algorithm change mean?
Wondering how Google's layout algorithm change will effect your site? Read on...
23 February 2012 by Lottie
Google ♥ Video
#1 in a series of Blogs from Pull Digital on the role of video in online marketing - Why your company needs a Video Strategy...
13 February 2012 by Lottie
We’re Hiring a Client Services Assistant !
We need a business-savvy client services assistant to join our team in a small, dynamic, fast-growing Online Marketing Agency. (Pull Digital recently made the RAR – Recommended Agency Register - Top 100 outside London Agency list and is one of the fastest-growing digital agencies in the South.).
If you are interested in the position please send your CV with a covering email to firstname.lastname@example.org
NO RECRUITEMENT CONSULTANTS PLEASE
09 February 2012 by Dean
Google Analytics - How to Track Multiple Domains
We recently encountered a conundrum regarding one of our clients new website and multiple domains. The problem was ‘how do we track multiple sites with different domains?’
02 February 2012 by Mark
Social Media for Brands - Ten Dos & Don'ts
Listen up - want to be successful in social media? Follow these ten rules for brands and you'll be well on the way.
25 January 2012 by Lottie
2011: Annus Mirabilis Digitalis
Tired of all the economic gloom? While we don’t want to stand out too much as ‘Gloom Deniers’, sometimes you owe it to yourself and your supporters to stand back, take a look at yourself, and say: “You know what? – despite the economic conditions – the last year wasn’t actually a bad one.” We had a good one, and wanted to share the good times with you by looking at some of our highlights from 2011:
13 January 2012 by Chris
Are you ready for Cookie Compliance?
Earlier this year we made a resolution at Pull Digital. This was that we would make sure we kept ahead of the impending cookie legislation so that we could guide our clients through the mess.
Well I’ve got to say that following the release of the updated guidance for UK website owners from the ICO, I feel a little inclined to set up some protest tents outside the ICO’s porticos and whip up an anti-cookie legislation movement.
23 December 2011 by Chris
New Search Specialist for Pull Digital
Pull Digital hires Search Specialist
19 December 2011 by Chris
Facebook – Surely 30 million UK users can’t be wrong?
Most people have heard of it, most people are members of at least one of them and at one time or another most people have posted something on them. What we are referring to is of course ‘social media’ and in particular the giant of them all ‘Facebook’. But do brands know how to make good use of it?
09 December 2011 by Mark
Improving your Landing Page for Paid Search
Google have changed their landing page algorithm for paid search. Previously, this included a cursory check that the page content included key phrases used in the campaign. Now Google goes a lot further in looking at your landing page. We show you how to optimise your landing pages for paid search.
28 November 2011 by Mark
Have You Heard About Google Remarketing?
Match the right people with the right message with Google’s interest-based advertising.
07 November 2011 by Mark
Video - a 50 x better chance of getting onto page one of Google
Video, video, video, it’s everywhere. But are you making the most of the opportunities for putting your video online in the most effective and efficient way?
03 November 2011 by Chris
Localising PPC Campaigns
There’s a famous saying in marketing that states that marketers need to ‘think global, act local’, and this is even more poignant in the internet world as the world wide web knocks down previous boundaries that made it near impossible for smaller businesses to ‘go global’.
12 September 2011 by Mark
Pull Digital helps put Mobile Phone into Orbit
Pull Digital customer SSTL (Surrey Satellite Technology) http://www.sstl.co.uk is putting an Android phone into orbit – with a little help from Pull Digital.
09 September 2011 by Chris
Thumbs Up for Google's +1?
Google continues to battle it out with Facebook with the introduction of a new feature that it hopes will push its way into the social arena.
01 July 2011 by not available
Mashup: Digital + Traditional
Miss the excitement of writing and receiving handwritten letters? Now you can create your very own, handwritten font to email with.
18 May 2011 by not available
3, 2, 1: We’re in BETA
Why? We’ve been beavering away on the new Pull website and although it’s not 100% ready; we believe in an ‘Agile’ approach so have decided to launch in BETA. If it ain’t flexible, if it’s not rammed full of teamwork, communication and innovation then it’s just not our spacesuit, baby. The new Pull site has been designed to be dynamic – forever evolving with new content.
21 April 2011 by Lottie
The Mobile App vs the Mobile Website - A Surrey Development Discussion!
We’ve been considering the mobile app vs the mobile site for some time now. Why? Because more than 7.1 million Brits now access the internet via mobile* and a lot of our clients are now asking the question.
20 April 2011 by Manoj
“Art is the Only Way to Run Away Without Leaving Home” ~ Twyla Tharp
Ever longed to visit the Palace of Versailles? Or maybe the Museum Kampa or the Museum of Modern Art? Now you can without leaving your desk. Google has launched the ‘Art Project’ with some of the most interesting art museums in the world and you can explore them using Google’s street view technology.
20 April 2011 by Paul
Email Marketing: Snow + Rock Forced Opt-in
Email is dead, right? We don’t think so. We’re not sure if it’s just us, but we see a generally increasing quality of email from recognised brands, and a decreasing quantity of pointless spam.
28 March 2011 by Dean
We Are Now Well and Truly Certified!
No, we've not been carted off to the crazy house - two of our developers successfully completed the latest Kentico CMS certification! Both developers passed the exam first time which is no surprise given their years of experience with the platform and our commitment to the Kentico community as a Kentico Gold Partner.
If you have any questions about Kentico CMS, or would like to know why Kentico is a better solution than open-source solutions, please get in touch!
25 February 2011 by Manoj
Mobile Ecommerce - Are you Missing Out?
Interesting stats came from the Christmas period from Pull US client’s ecommerce sites. The data seems to support a view that Pull Digital are developing that our client’s don’t necessarily need mobile websites – but, rather, sites that look and work well on mobile devices as well as computers. For one client in particular; 5% of revenue in the three months leading to Christmas came from mobile devices. Of that, 82% came from the iPad, 15% from the iPhone, and 3% from the Android platform.
12 January 2011 by Dean
Our Fave Ad Campaigns for 2010
After a chat in the office, which resulted in a jolly good laugh; we decided that our favourite ad campaigns for 2010 were the two below...we're not alcoholics though....honest gov!
15 December 2010 by Simon
We've Been Made a Spectacle of by Figaro Digital
Digital gurus, Figaro Digital, have featured Pull Digital in a case study on PPC best practise.
06 December 2010 by Chris
You as a Brand - Get yourself to #1 on Google
Pull Digital push the boundaries of Personal Online Reputation Management.
18 November 2010 by Dean
Google to Launch Video PPC
Google is beta testing a video extension to PPC ads in the US. The videos play automatically beneath each standard ad – if a user clicks on the video they will be taken through to a branded website.
17 November 2010 by Lottie
A Wordy Web on the Web
08 November 2010 by not available
Visiting the first ever Kentico conference in Prague last week
03 November 2010 by Dean
Happy Halloween from all at Pull Digital
29 October 2010 by Paul
The Power of a Great Story (and a Good Laugh)
We love this video...
22 October 2010 by Manoj
The Importance of Humour in Online Marketing
We’re all adults here, we know that at the end of the day; online marketing is about growing your business reach. We can dress it up as ‘engaging with your customer’ and ‘being transparent’ - and those sentiments are absolutely true but they’re not the end goal, if we’re going to be honest about it. The end goal is about improving your business, whether it be functionality, customer service or profit (let’s hope it’s all of those!) Why else would businesses invest in online marketing if it’s not to further their business prospects?
18 October 2010 by Chris
We’re Hiring an ASP.Net Developer!
Pull Digital are looking for a business-savvy developer to join our web development team in a small, dynamic, fast- growing Online Marketing Agency. See full details below, and call us on 01483 424460, or email email@example.com if you would be interested in this exciting role.
13 October 2010 by Manoj
I’ve been reading with interest and asking colleagues about their views on ‘free pitching’ this week after visiting www.no-spec.com - a forum for designers to unite with each other against free pitching. One internal discussion on the subject, included a theoretical game of ‘What would you do for £1million?’ – and answers mostly involved nudity. I guess the concept of running naked down Oxford Street seems palatable with a guaranteed outcome of £1m - although I would question who puts up this metaphorical £1m and what their motivation might be?
05 October 2010 by Paul
Google Instant - What they didn’t tell you: AdTEch London 21st
Chance to hear from the horse’s mouth about Google Instant as Google were running seminars at AdTech in London today.
They came over as very pleased with their new baby, and were looking for assuring noises from the audience – who to be honest appeared less excited about it than Google. . .
28 September 2010 by Chris
Facebook Fine-tunes Ads for $1.2 Billion Revenue
Multiple sources are reporting that Facebook is set to take over $1 billion in advertising revenue this year. The platform is a social revolution in it’s own right – maybe it deserves such fiscal wealth - but what does it mean for you and I?
24 August 2010 by Chris
Only 20% of Advertisers Happy with PPC
Often when we win new business, we inherit the PPC campaigns that our clients’ previous agencies haphazardly assembled. We nearly always start the campaigns again after some business segmentation work and some strategic planning which cuts costs for our clients whilst increasing their conversions.
02 August 2010 by Chris
Open Source Vs. Licenced
Here at Pull Digital we've always been of the ‘right tool for the right job’ mindset and this includes choosing the right software to utilise for our clients’ projects. Having researched multiple options for both open source software (OSS) and licenced platforms, we chose Kentico and ASPDNSF, licenced content management systems (CMS). Why?
30 July 2010 by Manoj
Pull create Twitter app for Kentico - ‘Tweeto’
Following a client request; we have created a unique app. named Tweeto which works on our partner CMS platform, Kentico. Tweeto allows users to automatically update their site with their current Twitter status.
26 July 2010 by Manoj
Good as Gold. Pull Digital announced as Gold Partner to Kentico
How does it work? Here at Pull Digital, we design and create award winning websites for our clients. These sites are then usually implemented in to Kentico's powerful and agile content management system (CMS). Clients receive a secure log-in which allows (even non-technical) staff to easily update and amend text, graphics, images and more. Kentico CMS offers clients features such as surveys, online forms, forums, blogs, newsletters and even shopping carts - it's dedicated level of service and versatility make for an incredible 'best-of-breed' product. We are, therefore, really pleased to have become their gold partner.
02 June 2010 by Manoj
Marketing/Account Manager Seeks Fun, Creative Agency
As Pull briefed recruitment agencies the length and breadth of the country to find an experienced agency account manager, little could we know that at exactly the same time a talented client account manager had spotted Pull on the web.
28 May 2010 by Chris
We’re Hiring a Search Marketing Exec!
We need a business-savvy search marketer with enough knowledge of traditional marketing best practice to feel comfortable with our philosophy that we’re a communication company first and a technology company second.
22 April 2010 by Dean
Pull Digital Sponsors Key Ecommerce Event
Pull Digital invites and encourages ecommerce clients and others interested in ecommerce to attend Catalyst on 12th/13th April at The Brewery on London.
29 March 2010 by PullDigital
Pull the other one - Two international awards?
It’s no joke.
Pull Digital and Conversis have won two international awards for the Conversis Health website.
15 February 2010 by Dean
The Top 3 Mistakes in Pay Per Click Advertising
One hundred and seven thousand key phrases. And over seventy randomly named Campaigns. Manageable? Of course not. This is what we ‘inherited’ when we recently won a new client. And the culprits? The UK’s biggest SEO & Internet Marketing Agency, and well – Google themselves who had a hand in it.
27 January 2010 by Chris
SEO - How many terms can you reasonably target for your website?
Most SME’s face this search optimisation dilemma. The home page is their ‘best bet’ for search results, so the recommended strategy of creating separate pages for each topic or search term is not really realistic for them, as their PageRank gets sharply diluted inside their website (it shouldn’t – but that’s another story).
21 January 2010 by Chris
Three reasons why you shouldn’t use a PPC specialist
Considering a Pay Per Click Specialist for your PPC Management?
Don’t - and here are three reasons why not
12 January 2010 by Chris
Creative Director sells his Twitter background space
Our Creative Director here at Pull Digital, Paul Stratford, in an attempt to raise some extra cash for the coming holiday season has decided to put the background of his Twitter profile up for sale. We all called him crazy for doing so, but it seems to have taken off, with adverts from The Appliance Warehouse and Pure Triumph already making an appearance.
04 December 2009 by Manoj
Pull Digital wins Explore for Digital Media
Uncharacteristic though it is for us to blow our own trumpet - sorry - we can’t contain ourselves.
Pull has won the account of leading adventure travel company Explore.
17 November 2009 by Chris
Copy - "Keep it Short" isn't just for websites
My favourite quote of all time for copywriters is: "If I'd had more time I would have written a shorter letter" - Mark Twain. There is almost nothing worth saying that can’t be said better with fewer words. One great thing about the web is that the way people consume text on it means you have to be brutal about this.
13 November 2009 by Chris
E-commerce Migration Checklist
You want to migrate an ecommerce store across platforms?
If you want to lose SEO ranking, waste your marketing spend and alienate customers, migration could be the best way of damaging the bottom line...
06 November 2009 by Manoj
All Websites need a Conversion Funnel
At Pull we try very hard not to just do Design. That is, we like to create sites where site architecture, graphic design, copy and search marketing are all used in a complementary way to make a site that looks good, but more importantly really works. This makes site design truly a team sport in our office, and starts with principals and a wire-frame, not a home page design.
28 September 2009 by Chris
Telling the Truth - the least used trick in marketing
Notoriously, Gerald Ratner lost his job for being honest about the ‘Crap’ his company was peddling. No wonder so many marketers are afraid of the truth. So how honest should you be with your marketing?
21 September 2009 by Chris
New Websites, New Offices & a Social Media Whirl
It’s been a crazy few months at Pull with the purchase of our new office in Godalming, Surrey, several new recruits, and oh yes, lots of new and challenging projects. For Pull watchers, here is a snap shot of a few things we have been doing for our clients and some stuff we have coming up.
15 September 2009 by Dean
Social Networking for Business: Five Top Tips
It’s very easy to jump on the bandwagon with social networks. All the rage. these communications tools can provide a great avenue to reach new customers and contacts. At the same time they can burn masses of time and divert you away from other business development tactics. So what are the obstacles that the uninitiated should try and avoid? Here are 5 factors to assess if social networking makes real business sense for your organisation.
28 August 2009 by Chris
Selling yourself on-line
We recently co-wrote an article with a partner of ours 'Extended Thinking' for the hugely popular 'Tax Adviser Magazine', although it stands for any person in any industry, not just Tax Advisors! The article is on building, managing and selling a powerful profile on-line.
12 August 2009 by Dean
It's for charity mate! Result!
The Pull team comprising Chris Bullick, Paul Stratford and honorary member (and fund-raiser in chief) Toby Elliot raised £500 between them for the NSPCC at the Big Bike Ride in Horsham last weekend.
23 July 2009 by Paul
It's for charity mate!
One of our Directors – Chris Bullick – is doing a 75k Mountain Bike Marathon this Sunday and raising funds for the NSPCC.
15 July 2009 by Paul
Product Configuration for AspDotNetStorefront and ChannelAdvisor e-commerce platforms
We regularly face some interesting challenges with complex product variations with these platforms. Especially as ChannelAdvisor’s Premium Store’s platform only allows one “parent-child” relationship for products and their variants.
09 July 2009 by Manoj
If only all banner ads were this good
Came across this cracking banner ad.
03 July 2009 by Dean
Social Media - Why marketers can’t afford to ignore it
Pull recently held a Social Media Roundtable for an interested group of staff, clients and friends. This was an informal gathering that sort of morphed into being. Perhaps that was because we were motivated as much by the chance for some real social interaction in the sunny garden of a local hostelry. . .
23 June 2009 by PullDigital
Re-claiming your online brand
How does your brand appear in search results? Although most of our clients are looking beyond scoring the #1 spot for their brand; towards securing a larger market share of valuable generic search phrases, it pays for every company to take care of their brand online – and nowadays, this mean how your brand appears in search.
29 April 2009 by Chris
Paid Search results beat Organic
“Stop your Pay Per Click advertising when you get to page one of Google”. Right or wrong? Well we have been repeating this received mantra since we have been in the business. It seems to make sense – why pay to get on to page one of a search engine when you’ve got there for free?
23 April 2009 by PullDigital
What's in a name? that which we call a rose By any other name would smell as sweet
But you wouldn’t find it on Google. In the world of search, what you call your product does matter (unlike Shakespeare’s Juliet, who didn’t mind what her lover was called).
21 April 2009 by Chris
Relationship Marketing: How To Win Friends and Influence Voters
While us Brits watched from afar at the unwinding of the US election and Obama's epic victory, most of us were blissfully unaware of the extent of his campaign to engage with the American public.
11 November 2008 by PullDigital
Make Email Marketing Work: 6 Easy Rules
Hitting a larger target audience for less money seems like a bit of a no-brainer at the moment and email marketing certainly hits the nail on the head. However, as effective as it is, it's also easy to get wrong. Get it right and you can generate further sales and leads and retain client loyalty.
06 November 2008 by Dean
XAML (that’s ‘Zammel’ to creatives)
Designers ask why they should use vector based software for laying out sites and applications when Photoshop always worked fine. It does, but clients make changes - and those changes involve a combination of designers and techies sharing responsibilities for who does what.
31 October 2008 by Paul
What we've been looking at this week...
When we haven't been working (honest boss), a few things have caught our eye this week:
15 October 2008 by Simon
Don't use a web design agency to design your website
Content over creativity? To Flash or not to Flash? Search Engine
Opti-what? With so much to consider, how exactly can you ensure that your website is going to work for you?
18 September 2008 by Chris
Tripping over your words
There’s a lot of marketing lingo out there and it’s always a struggle to keep up with the latest additions, especially in the age of Web 2.0 (uh-oh, is that marketing lingo?!)
02 September 2008 by Dean
Welcome to our re-launched brand and website, and thanks for having a look at our first ever blog post. Considering it's what we do, I could not help thinking how challenging positioning our brand, defining the site architecture, and developing key messages had been.
08 August 2008 by Chris