Blog Archive

Marketing Intern Candidate Evening

Would you relish the opportunity to show-case your commercial flair on a marketing (paid) internship?

Are you an exceptional individual with a passion for business, strategic thinking and the ability to work effectively in teams?

Careers, "Internet Marketing", Jobs, Junior, "Online Marketing", Recruiting, Recruitment

24 April 2013 by Dean

Junior Front End Web Developer Needed

A role has been created for a junior front end web developer. The right candidate will have dazzling attention to detail, an unhealthy relationship with web standards, and a passion for all things front end and techy.

Careers, Developer, Jobs, Junior

22 March 2013 by Dean

Google Glass or Google Glasses?

A quick update on our blog a few weeks back on Google’s new innovation ‘Google Glasses’, or ‘Google Glass’ as they now seem to be called.  Well, more information has emerged that we wanted to share, along with the official video from Google which you will find at the end of this blog.

Glass, glasses, Google, Goolge

26 February 2013 by Mark

Google Enhanced Campaign feature for PPC

Google Enhanced Campaign FeatureGoogle are at it again on paid search.  Just when you had got your head around Google’s latest change, they go and change the game again.  What are we talking about?  Google’s new ‘Enhanced Campaign’ feature.  Even the name doesn’t give much of a clue.  In fact it’s all about moving to specific targeting by device.

"Google Enhanced Campaign Feature", PPC

22 February 2013 by Mark

Google Glasses - Looking into the Future

You may have heard about Google Glasses. They received quite a bit of hype last year. However, I have to say, I never really got what they were or what they might do for me. In case you are in the same place I was, here is the lowdown for those for whom geeky postings about ‘augmented reality’ may have still left you wondering: “Yes, but what ARE they?”

aumented, glasses, google, reality

12 February 2013 by Chris

.NET Web Developer

Pull Digital is looking for a business-savvy developer with a can-do attitude to join our web development team. The right candidate will have the opportunity to work in a friendly, collaborative environment on innovative web projects that transform our client's businesses.

See full details below, and call us on 01483 424460 or email manoj@pulldigital.com if you are interested in this exciting role.

Aspdotnetstorefront, Development, Ecommerce, Kentico, Web

28 January 2013 by Manoj

Using keywords in your domain name

Might be a bad thing all of a sudden. Let’s start with what we mean in that headline. Who should do better for search results with Google?  Nike.com or Sneakersonline.com?  Google spawned a whole new set of businesses as soon as it became clear that it would give priority to an unknown, non-brand business that put the words people might be using in search into their domain name over a brand like Nike.

Domains, Exact, Google, Match, SEO

21 January 2013 by Guillermo

Seven Stellar Tips to get Five-Star Reviews

Arguably, all marketing is based on human behavioural psychology; even digital marketing.  If you take this view – and here at Pull Digital we certainly do – then there is no reason to believe that it can’t be applied to managing store, supplier or product reviews too.

ResllerRatings.com, Reviewcentre.com, Reviews

02 January 2013 by Chris

*Xmas Opening Times & Support*

Pull will be closed from the 24th December through to the 1st January inclusive.

Opening, Support, Times, Xmas

18 December 2012 by Dean

Google AdWords – No Longer a Game for Amateurs

Time was when anyone with a real or hobby website could have a go with Google AdWords.  We remember that time.  And Google seems to be nostalgic for it too judging by the number of ‘£50 Off’ vouchers they keep on sending us - presumably to tempt the national brands that now dominate our client portfolio into ‘having a go’ at PPC?

"Googe Adwords", PPC

05 December 2012 by Mark

How LinkedIn needs to Get a Life

LinkedIn – what’s it for?  LinkedIn’s recent addition of ‘Endorsements’ appeared at first like a genuinely useful feature, but will it soon devalue like so much of LinkedIn?

LinkedIn, Media, Social

20 November 2012 by Chris

RAR Recommended for another year

Pull is known for building and retaining clients long-term.  We have been working with many clients for between five and ten years.

Clients, Pull, RAR, Recommended

12 November 2012 by Dean

Marketers and engineers working together

Unless appearances are deceiving, a quick glance at Pull Digital website makes it clear we are an online marketing agency.

ASP.NET, AspDotNetStorefront, CreativeTeam, Humour, Innovation, Marketers

06 November 2012 by Dominic

Content Migration Project in ASP.NET?

When migrating to the .NET platform an accurate SEO transition (URL) is required, especially for SERP retainment. there's one very important thing to be aware of and act on that can easily be overlooked.

Aspdotnetstorefront, Development, Ecommerce, Google, Kentico, organic, Platforms, Web

23 October 2012 by Dominic

Need to migrate from a MySQL based application?

Got a website that runs on a MySQL database? Keen to move to the ASP.NET platform?

Build, Development, Ecommerce, Kentico, Platforms, Productivity, Resources, Web

20 October 2012 by Dominic

Google Display Network – Four Top Tips

Based on a lot of conversations with clients there is a dirty word within the Google lexicon that tends to get ignored by many marketers and seems to have become synonymous with ‘waste of money’, ‘bad targeting’ and ‘low click through rates’ just to name a few.  That dirty word (OK phrase) is ‘Google Display Network’.

GDN, Google, "Google Display Network", Remarketing, Search

04 October 2012 by Mark

A Facebook page template in 2 minutes

Save valuable Social Media Minutes and Download our FREE Facebook Timeline Template for use in Photoshop

"Cheat Sheet", Download, Facebook, Free, Giveaway, Photoshop, "Social Media", Timeline

02 October 2012 by Paul

Cool Charts and Infographics for Anyone – As Easy as ABC

If like Pull Digital, you find yourself creating lots of diagrams and charts to report data and you’re struggling to make your report look ‘cool’, ‘interesting’ or somehow different, then I have a tip to share this week.

charts, Chartwell, diagrams, FF, FontFont.com, Fonts

31 August 2012 by Paul

To Pay, or not to Pay, that is the Question… Google Shopping

More change with Google paid search. ’Not again!’ we hear you say.  And if we are totally honest we don’t really see this as good news for anyone.  For retailers the immediate effect will be the same number of sales for a sharp step up in costs with Google.

google, listings, product, shopping

31 August 2012 by Mark

Kentico CMS 6.0 in a Web Farm

Heard the term "Web Farm" but not sure what it is? Need high availability? Read on.

Farm, Hosting, Kentico, Web

21 August 2012 by Dominic

Impressive debug facility in Kentico CMS 6.0

Tucked away in Kentico CMS 6.0 is a rather impressive purpose built debug facility. Get information that Fiddler can't (and isn't designed to) give, including information related to database activity and software processes.

Debug, Development, Fiddler, Kentico, Testing

08 August 2012 by Dominic

The Rise of Mobile in PPC

Back in 1965 Gordon Moore, co-founder of Intel, made an observation that the number of transistors on a chip would double every 24 months – something that became known as ‘Moore’s Law’.  Chips that work faster and faster would drive the technological and digital revolution we have seen so far.  And it was an officer in a technology company back in the mid 80’s that said “Technology will never again advance as slowly as it is advancing today”.

Mobile, PPC, Search

18 July 2012 by Mark

Account Management Hotshot Found

It took a while – but  we are delighted to announce we have found our next talented Account Manager – Rebecca Granshaw...

Marketing, Rebecca

10 July 2012 by Chris

How Innovative is your workplace?

Following our previous blog post on why use a digital agency  we found it important to look at what creates an innovative environment - as its particularly important for a digital agency. We liked the work of Goran Ekvall, a professor at the University of Lund, Sweden in the field of organisational psychology who is an expert in this area.

CreativeTeam, "Digital Agency Setup", "Digital Workspace", Innovation

02 July 2012 by Manoj

Got IT Staff? Why Use a Digital Agency?

Our clients often have the same dilemma.  Why use an agency to build your website if you can do it in house?...

Agency, Build, Development, Digital, Project, Website

11 June 2012 by Manoj

Using Unicode characters in the Meta Description or Title Tag

Unicode characters give you the opportunity to increase your Organic Click Through Rate as the characters are proven to be more impactful to the user when they are displayed in a search engine results Page (SERP).

characters, metadescription, organic, title, unicode

16 April 2012 by Guillermo

Number One on Google Paid Search?

We've been looking into the most cost-effective ways of using Google Paid Search for online campaigns with some suprising results...

Advertisers, Advertising, Google, "Internet Search", "Pay-Per-Click Advertising", "Search Marketing", "Search Optimisation", "Search Results"

11 April 2012 by Mark

Broken Links can Kill

Do broken links really matter?  We think so and here’s why...

Google, SEO, usability

25 March 2012 by Guillermo

Saving time with :first-child

See how using the :first-child pseudo selector can save time, and unnecessary markup when coding HTML/CSS, and IE7 even understands it!

CSS, first-child, Pseudo-selectors

22 March 2012 by Shaun

Order Kentico Repeater Results Ramdomly

A quick tip to get Kentico to order the results of a repeater Randomly, without the problems which can be caused by caching.

Kentico

21 March 2012 by Simon

A Google Template for a Privacy Policy

Google and the law require every site that uses google analytics to include a privacy policy. The following is a generic template that can be used for a privacy policy

Analytics, Google, Privacy-Policy

21 March 2012 by Manoj

Virtual PCs with Remote Desktop access

A “computer within a computer”, so to speak, can be useful at times of needing to replicate computing environments that are not found in the office.

PC, Resources, Testing, Virtualisation

21 March 2012 by Dominic

Managing Information Overload

The award winning information management tool Gemini was used on a major software development project when it became apparent that a huge amount of time and category based information was being handled.

Resources

21 March 2012 by Dominic

Source Control for Big Development Projects

How source control is useful on a major Web Development project, especially when customising a major "off-the-shelf" website that may have to be upgraded in the future.

Resources, Source-Control, Subversion

21 March 2012 by Dominic

Comparing Three Different eCommerce Platforms

Our Lead Developer has worked with three different eCommerce applications and shares his development experience.

Aspdotnetstorefront, BV-Commerce, Ecommerce, Kentico, Merchant, Merchant-Tribe, Platforms, Resources

21 March 2012 by Dominic

Kentico EMS Processing Online Activities Setup

The default setting out of the box for logging analytics activity in the Kentico EMS is to process temporary files every minute. There are several ways to override this option and certain circumstances when this might be a key requirement; for example when one requires real time data or there is a demand on providing personalized content relying on the analytics data.

Analytics, EMS, Kentico

20 March 2012 by Manoj

Using jQuery to Detect Browser Type and Version

The $.browser property provides information about the web browser that is accessing the page, as reported by the browser itself. This means with a little jQuery we can render the browser and browser version as a body class to be used where needed.

CSS, JavaScript, jQuery

01 March 2012 by Simon

Account Management Hotshot Required

Are you looking to make a career in Digital? Can you adapt, inspire and work in a fast paced environment? If so read on….

If you are interested in the position please send your CV with a covering email to info@pulldigital.com

NO RECRUITMENT CONSULTANTS PLEASE

Account, Agency, Digital, Manager

28 February 2012 by Dean

Google ♥ Video

#1 in a series of Blogs from Pull Digital on the role of video in online marketing - Why your company needs a Video Strategy...

Google, "Online Marketing", "Search Marketing", Video

13 February 2012 by Lottie

We’re Hiring a Client Services Assistant !

We need a business-savvy client services assistant to join our team in a small, dynamic, fast-growing Online Marketing Agency. (Pull Digital recently made the RAR – Recommended Agency Register - Top 100 outside London Agency list and is one of the fastest-growing digital agencies in the South.).

If you are interested in the position please send your CV with a covering email to info@pulldigital.com

NO RECRUITEMENT CONSULTANTS PLEASE

Careers, Pull

09 February 2012 by Dean

Google Analytics - How to Track Multiple Domains

We recently encountered a conundrum regarding one of our clients new website and multiple domains.  The problem was ‘how do we track multiple sites with different domains?’

analytics, domains, google, multiple, tracking

02 February 2012 by Mark

Social Media for Brands - Ten Dos & Don'ts

Listen up - want to be successful in social media? Follow these ten rules for brands and you'll be well on the way.

Facebook, Linkedin, "Online Marketing", "Social Interaction", "Social Media", Twitter

25 January 2012 by Lottie

2011: Annus Mirabilis Digitalis

Tired of all the economic gloom? While we don’t want to stand out too much as ‘Gloom Deniers’, sometimes you owe it to yourself and your supporters to stand back, take a look at yourself, and say: “You know what? – despite the economic conditions – the last year wasn’t actually a bad one.”  We had a good one, and wanted to share the good times with you by looking at some of our highlights from 2011:

Digital, Marketing, Online, Pull

13 January 2012 by Chris

Are you ready for Cookie Compliance?

Earlier this year we made a resolution at Pull Digital.  This was that we would make sure we kept ahead of the impending cookie legislation so that we could guide our clients through the mess.

Well I’ve got to say that following the release of the updated guidance for UK website owners  from the ICO, I feel a little inclined to set up some protest tents outside the ICO’s porticos and whip up an anti-cookie legislation movement.

Cookie, law, Privacy, regulation

23 December 2011 by Chris

Facebook – Surely 30 million UK users can’t be wrong?

Most people have heard of it, most people are members of at least one of them and at one time or another most people have posted something on them.  What we are referring to is of course ‘social media’ and in particular the giant of them all ‘Facebook’.  But do brands know how to make good use of it?

Advertising, Facebook, Pure, Triumph

09 December 2011 by Mark

Improving your Landing Page for Paid Search

Google have changed their landing page algorithm for paid search. Previously, this included a cursory check that the page content included key phrases used in the campaign.  Now Google goes a lot further in looking at your landing page.  We show you how to optimise your landing pages for paid search.

AdWords, Google, Improve, Landing, Optimisation, Pages, Paid, PPC, Search

28 November 2011 by Mark

Localising PPC Campaigns

There’s a famous saying in marketing that states that marketers need to ‘think global, act local’, and this is even more poignant in the internet world as the world wide web knocks down previous boundaries  that made it near impossible for smaller businesses to ‘go global’.

PPC

12 September 2011 by Mark

Thumbs Up for Google's +1?

Google continues to battle it out with Facebook with the introduction of a new feature that it hopes will push its way into the social arena.

+1, Google, Like, PPC, SEO

01 July 2011 by not available

Mashup: Digital + Traditional

Miss the excitement of writing and receiving handwritten letters?  Now you can create your very own, handwritten font to email with.

App, Digital, Mashup, "New School", "Old School", Personalisation, "Pilot Handwriting", Traditional

18 May 2011 by not available

3, 2, 1: We’re in BETA

Why? We’ve been beavering away on the new Pull website and although it’s not 100% ready; we believe in an ‘Agile’ approach so have decided to launch in BETA. If it ain’t flexible, if it’s not rammed full of teamwork, communication and innovation then it’s just not our spacesuit, baby. The new Pull site has been designed to be dynamic – forever evolving with new content.

Kentico, Online, Project, Pull, Website

21 April 2011 by Lottie

“Art is the Only Way to Run Away Without Leaving Home” ~ Twyla Tharp

Ever longed to visit the Palace of Versailles? Or maybe the Museum Kampa or the Museum of Modern Art? Now you can without leaving your desk. Google has launched the ‘Art Project’ with some of the most interesting art museums in the world and you can explore them using Google’s street view technology.

Art, Google, Project

20 April 2011 by Paul

Email Marketing: Snow + Rock Forced Opt-in

Email is dead, right? We don’t think so. We’re not sure if it’s just us, but we see a generally increasing quality of email from recognised brands, and a decreasing quantity of pointless spam.
 

Email, "Email Campaigns", "Email Marketing"

28 March 2011 by Dean

We Are Now Well and Truly Certified!

No, we've not been carted off to the crazy house - two of our developers successfully completed the latest Kentico CMS certification! Both developers passed the exam first time which is no surprise given their years of experience with the platform and our commitment to the Kentico community as a Kentico Gold Partner.

If you have any questions about Kentico CMS, or would like to know why Kentico is a better solution than open-source solutions, please get in touch!

 

CMS, Development, Kentico

25 February 2011 by Manoj

Mobile Ecommerce - Are you Missing Out?

Interesting stats came from the Christmas period from Pull US client’s ecommerce sites.  The data seems to support a view that Pull Digital are developing that our client’s don’t necessarily need mobile websites – but, rather, sites that look and work well on mobile devices as well as computers.  For one client in particular; 5% of revenue in the three months leading to Christmas came from mobile devices.  Of that, 82% came from the iPad, 15% from the iPhone, and 3% from the Android platform.

E-Commerce, "Google Analytics", Mobile

12 January 2011 by Dean

Our Fave Ad Campaigns for 2010

After a chat in the office, which resulted in a jolly good laugh; we decided that our favourite ad campaigns for 2010 were the two below...we're not alcoholics though....honest gov!

"Ad Campaigns"

15 December 2010 by Simon

Google to Launch Video PPC

Google is beta testing a video extension to PPC ads in the US. The videos play automatically beneath each standard ad – if a user clicks on the video they will be taken through to a branded website.

Google, PPC

17 November 2010 by Lottie

Reference Point

A Wordy Web on the Web

android, barcode, content, copywriting, dictionary, reference, words

08 November 2010 by not available

Kentico Connection

Visiting the first ever Kentico conference in Prague last week

CMS, "Gold Partner", "Kentico Connection", Salesforce

03 November 2010 by Dean

OoooOoooO Spooky!

Happy Halloween from all at Pull Digital

Haloween, Video

29 October 2010 by Paul

The Importance of Humour in Online Marketing

We’re all adults here, we know that at the end of the day; online marketing is about growing your business reach. We can dress it up as ‘engaging with your customer’ and ‘being transparent’ - and those sentiments are absolutely true but they’re not the end goal, if we’re going to be honest about it. The end goal is about improving your business, whether it be functionality, customer service or profit (let’s hope it’s all of those!) Why else would businesses invest in online marketing if it’s not to further their business prospects?

Funny, Humour, Marketing, Online

18 October 2010 by Chris

We’re Hiring an ASP.Net Developer!

Pull Digital are looking for a business-savvy developer to join our web development team in a small, dynamic, fast- growing Online Marketing Agency. See full details below, and call us on 01483 424460, or email manoj@pulldigital.com if you would be interested in this exciting role.

Careers, CMS, Kentico, Recruitment

13 October 2010 by Manoj

Free Pitching

I’ve been reading with interest and asking colleagues about their views on ‘free pitching’ this week after visiting www.no-spec.com - a forum for designers to unite with each other against free pitching. One internal discussion on the subject, included a theoretical game of ‘What would you do for £1million?’ – and answers mostly involved nudity. I guess the concept of running naked down Oxford Street seems palatable with a guaranteed outcome of £1m - although I would question who puts up this metaphorical £1m and what their motivation might be?

Design, Pitching

05 October 2010 by Paul

Google Instant - What they didn’t tell you: AdTEch London 21st

Chance to hear from the horse’s mouth about Google Instant as Google were running seminars at AdTech in London today.

They came over as very pleased with their new baby, and were looking for assuring noises from the audience – who to be honest appeared less excited about it than Google. . .

Google, "Google Instant", Search

28 September 2010 by Chris

Facebook Fine-tunes Ads for $1.2 Billion Revenue

Multiple sources are reporting that Facebook is set to take over $1 billion in advertising revenue this year. The platform is a social revolution in it’s own right – maybe it deserves such fiscal wealth - but what does it mean for you and I?

Advertising, Facebook, Social, "Social Media"

24 August 2010 by Chris

Only 20% of Advertisers Happy with PPC

Often when we win new business, we inherit the PPC campaigns that our clients’ previous agencies haphazardly assembled. We nearly always start the campaigns again after some business segmentation work and some strategic planning which cuts costs for our clients whilst increasing their conversions.

Ads, Advertisers, Google, "Pay-Per-Click Advertising", PPC, ROI, Survey

02 August 2010 by Chris

Open Source Vs. Licenced

Here at Pull Digital we've always been of the ‘right tool for the right job’ mindset and this includes choosing the right software to utilise for our clients’ projects. Having researched multiple options for both open source software (OSS) and licenced platforms, we chose Kentico and ASPDNSF, licenced content management systems (CMS). Why?

"Converting Websites", Licence, "Open Source", Platform

30 July 2010 by Manoj

Pull create Twitter app for Kentico - ‘Tweeto’

Following a client request; we have created a unique app. named Tweeto which works on our partner CMS platform, Kentico. Tweeto allows users to automatically update their site with their current Twitter status.

App, CMS, Kentico, Pull, Tweeto, Twitter, "Web Part"

26 July 2010 by Manoj

Good as Gold. Pull Digital announced as Gold Partner to Kentico

How does it work? Here at Pull Digital, we design and create award winning websites for our clients. These sites are then usually implemented in to Kentico's powerful and agile content management system (CMS). Clients receive a secure log-in which allows (even non-technical) staff to easily update and amend text, graphics, images and more. Kentico CMS offers clients features such as surveys, online forms, forums, blogs, newsletters and even shopping carts - it's dedicated level of service and versatility make for an incredible 'best-of-breed' product. We are, therefore, really pleased to have become their gold partner.

CMS, "Gold Partner", Kentico

02 June 2010 by Manoj

Marketing/Account Manager Seeks Fun, Creative Agency

As Pull briefed recruitment agencies the length and breadth of the country to find an experienced agency account manager, little could we know that at exactly the same time a talented client account manager had spotted Pull on the web.

Marketing, Sophie

28 May 2010 by Chris

We’re Hiring a Search Marketing Exec!

We need a business-savvy search marketer with enough knowledge of traditional marketing best practice to feel comfortable with our philosophy that we’re a communication company first and a technology company second.

Careers, Marketing, Recruitment

22 April 2010 by Dean

Pull Digital Sponsors Key Ecommerce Event

Pull Digital invites and encourages ecommerce clients and others interested in ecommerce to attend Catalyst on 12th/13th April at The Brewery on London.

Benchmark, Exhibiting, Google, Shopzilla

29 March 2010 by PullDigital

Pull the other one - Two international awards?

It’s no joke.

Pull Digital and Conversis have won two international awards for the Conversis Health website.

Awards, "B2B Websites", "Converting Websites", "Lead Generating Websites"

15 February 2010 by Dean

The Top 3 Mistakes in Pay Per Click Advertising

One hundred and seven thousand key phrases. And over seventy randomly named Campaigns. Manageable? Of course not. This is what we ‘inherited’ when we recently won a new client. And the culprits? The UK’s biggest SEO & Internet Marketing Agency, and well – Google themselves who had a hand in it.

AdGroups, "Content Network", "Cost of Acquisition", E-Commerce, Goals, Google, Intellitracker, "Pay-Per-Click Advertising", PPC, ROI, SEO

27 January 2010 by Chris

SEO - How many terms can you reasonably target for your website?

Most SME’s face this search optimisation dilemma. The home page is their ‘best bet’ for search results, so the recommended strategy of creating separate pages for each topic or search term is not really realistic for them, as their PageRank gets sharply diluted inside their website (it shouldn’t – but that’s another story).
 

Blogs, "Email Campaigns", Google, "Internet Marketing", "Internet Search", "Key Phrase", "Online Marketing", Optimising, Stratergy

21 January 2010 by Chris

Three reasons why you shouldn’t use a PPC specialist

Considering a Pay Per Click Specialist for your PPC Management?

Don’t - and here are three reasons why not

"Conversion Funnel", "Eye Tracking", Google, "Internet Marketing", "Landing Page Design", "Pay-Per-Click Advertising", PPC, SEO

12 January 2010 by Chris

Creative Director sells his Twitter background space

Our Creative Director here at Pull Digital, Paul Stratford, in an attempt to raise some extra cash for the coming holiday season has decided to put the background of his Twitter profile up for sale. We all called him crazy for doing so, but it seems to have taken off, with adverts from The Appliance Warehouse and Pure Triumph already making an appearance.

Sale, Twitter, "Twitter Background"

04 December 2009 by Manoj

Pull Digital wins Explore for Digital Media

Uncharacteristic though it is for us to blow our own trumpet - sorry - we can’t contain ourselves.

Pull has won the account of leading adventure travel company Explore.

"Digital Media", Explore

17 November 2009 by Chris

Copy - "Keep it Short" isn't just for websites

My favourite quote of all time for copywriters is: "If I'd had more time I would have written a shorter letter" - Mark Twain. There is almost nothing worth saying that can’t be said better with fewer words. One great thing about the web is that the way people consume text on it means you have to be brutal about this.

Copywriting, "Mark Twain", Quotes

13 November 2009 by Chris

E-commerce Migration Checklist

You want to migrate an ecommerce store across platforms?

If you want to lose SEO ranking, waste your marketing spend and alienate customers, migration could be the best way of damaging the bottom line...

AbleCommerce, AspDotNetStorefront, ChannelAdvisor, Kentico, Voloper

06 November 2009 by Manoj

All Websites need a Conversion Funnel

At Pull we try very hard not to just do Design. That is, we like to create sites where site architecture, graphic design, copy and search marketing are all used in a complementary way to make a site that looks good, but more importantly really works. This makes site design truly a team sport in our office, and starts with principals and a wire-frame, not a home page design.

Axure, Cadis, "Clear Architecture", Conversion, E-Commerce, Wireframing

28 September 2009 by Chris

Telling the Truth - the least used trick in marketing

Notoriously, Gerald Ratner lost his job for being honest about the ‘Crap’ his company was peddling. No wonder so many marketers are afraid of the truth. So how honest should you be with your marketing?

Consumers, Customers, "Market Share", Marketers, "Online Marketing", Stratergy, Workshop

21 September 2009 by Chris

New Websites, New Offices & a Social Media Whirl

It’s been a crazy few months at Pull with the purchase of our new office in Godalming, Surrey, several new recruits, and oh yes, lots of new and challenging projects. For Pull watchers, here is a snap shot of a few things we have been doing for our clients and some stuff we have coming up.

3M, "Email Campaigns", "Internet Marketing", Kentico, Microsites, "Online Marketing", Search, "Search Marketing", "Social Media", Stratergy

15 September 2009 by Dean

Social Networking for Business: Five Top Tips

It’s very easy to jump on the bandwagon with social networks. All the rage. these communications tools can provide a great avenue to reach new customers and contacts. At the same time they can burn masses of time and divert you away from other business development tactics. So what are the obstacles that the uninitiated should try and avoid? Here are 5 factors to assess if social networking makes real business sense for your organisation.

Blogs, Facebook, Linkedin, "Social Media", "Social Networking", Twitter

28 August 2009 by Chris

Selling yourself on-line

We recently co-wrote an article with a partner of ours 'Extended Thinking' for the hugely popular 'Tax Adviser Magazine', although it stands for any person in any industry, not just Tax Advisors! The article is on building, managing and selling a powerful profile on-line.

Blogs, Facebook, Linkedin, Myspace, "Oniine Profile", Reputation, "Social Networking"

12 August 2009 by Dean

It's for charity mate! Result!

The Pull team comprising Chris Bullick, Paul Stratford and honorary member (and fund-raiser in chief) Toby Elliot raised £500 between them for the NSPCC at the Big Bike Ride in Horsham last weekend.

BikeRide, MoutainBike, NSPCC

23 July 2009 by Paul

It's for charity mate!

One of our Directors – Chris Bullick – is doing a 75k Mountain Bike Marathon this Sunday and raising funds for the NSPCC.

Charity, "Moutain Bike", NSPCC

15 July 2009 by Paul

Social Media - Why marketers can’t afford to ignore it

Pull recently held a Social Media Roundtable for an interested group of staff, clients and friends. This was an informal gathering that sort of morphed into being. Perhaps that was because we were motivated as much by the chance for some real social interaction in the sunny garden of a local hostelry. . .

Blogs, Facebook, Forums, "Internet Marketing", Linkedin, Myspace, "Permisson Marketing", "Social Interaction", "Social Media", Twitter, "Web 2.0"

23 June 2009 by PullDigital

Re-claiming your online brand

How does your brand appear in search results? Although most of our clients are looking beyond scoring the #1 spot for their brand; towards securing a larger market share of valuable generic search phrases, it pays for every company to take care of their brand online – and nowadays, this mean how your brand appears in search.

"Meta Data", Optimising, "Result Listings", Search, "Search Results", "Search Terms"

29 April 2009 by Chris

Paid Search results beat Organic

“Stop your Pay Per Click advertising when you get to page one of Google”. Right or wrong? Well we have been repeating this received mantra since we have been in the business. It seems to make sense – why pay to get on to page one of a search engine when you’ve got there for free?

Advertising, "Google Analytics", "Key Search", Organic, "Organic Search", "Pay-Per-Click Advertising", PPC, Search, "Search Optimisation"

23 April 2009 by PullDigital

Relationship Marketing: How To Win Friends and Influence Voters

While us Brits watched from afar at the unwinding of the US election and Obama's epic victory, most of us were blissfully unaware of the extent of his campaign to engage with the American public.

"Barack Obama", "Email Marketing", "Relationship Marketing"

11 November 2008 by PullDigital

Make Email Marketing Work: 6 Easy Rules

Hitting a larger target audience for less money seems like a bit of a no-brainer at the moment and email marketing certainly hits the nail on the head. However, as effective as it is, it's also easy to get wrong. Get it right and you can generate further sales and leads and retain client loyalty.

Customers, Email, "Email Marketing", Marketing, Personalised

06 November 2008 by Dean

XAML (that’s ‘Zammel’ to creatives)

Designers ask why they should use vector based software for laying out sites and applications when Photoshop always worked fine. It does, but clients make changes - and those changes involve a combination of designers and techies sharing responsibilities for who does what.

Designer, Developer, Illustrator, Microsoft, Photoshop, Websites, Xaml

31 October 2008 by Paul

Don't use a web design agency to design your website

Content over creativity? To Flash or not to Flash? Search Engine
Opti-what? With so much to consider, how exactly can you ensure that your website is going to work for you?

"Conversion Funnel", Development, "Internet Marketing", "Successful Websites"

18 September 2008 by Chris

Tripping over your words

There’s a lot of marketing lingo out there and it’s always a struggle to keep up with the latest additions, especially in the age of Web 2.0 (uh-oh, is that marketing lingo?!)

Gaffes, Humour, Quotes

02 September 2008 by Dean

Positioning yourself

Welcome to our re-launched brand and website, and thanks for having a look at our first ever blog post. Considering it's what we do, I could not help thinking how challenging positioning our brand, defining the site architecture, and developing key messages had been.

"Compelling Copy", "Key Messages", Positioning, Workshops

08 August 2008 by Chris

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