Blog / e-commerce

Interesting stats came from the Christmas period from Pull US client’s ecommerce sites.  The data seems to support a view that Pull Digital are developing that our client’s don’t necessarily need mobile websites – but, rather, sites that look and work well on mobile devices as well as computers.  For one client in particular; 5% of revenue in the three months leading to Christmas came from mobile devices.  Of that, 82% came from the iPad, 15% from the iPhone, and 3% from the Android platform.

One hundred and seven thousand key phrases. And over seventy randomly named Campaigns. Manageable? Of course not. This is what we ‘inherited’ when we recently won a new client. And the culprits? The UK’s biggest SEO & Internet Marketing Agency, and well – Google themselves who had a hand in it.

At Pull we try very hard not to just do Design. That is, we like to create sites where site architecture, graphic design, copy and search marketing are all used in a complementary way to make a site that looks good, but more importantly really works. This makes site design truly a team sport in our office, and starts with principals and a wire-frame, not a home page design.

We regularly face some interesting challenges with complex product variations with these platforms. Especially as ChannelAdvisor’s Premium Store’s platform only allows one “parent-child” relationship for products and their variants.