As is always the case when Google makes a change to its search algorithm, there has been a little ripple of consternation around the web design community. I have to say that at Pull Digital we won’t be losing any sleep, neither will our clients.
It all started as these ripples often do when a Google-employed blogger revealed that Google will now look at page layout - particularly ‘above the fold’ - as a signal of where the page should rank.
It’s worth putting the change in context. Google has long advised that the best way to achieve a good search position is to provide compelling original web content that people will want to provide links to. Anyone who is doing this will avoid any issues with the latest algorithm change.
Google is trying to catch out those spammy sites that have little original content, and are packed with ads. As long as your site isn’t one of those, you will be fine. If it is - what are you doing?!