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Wondering how Google's layout algorithm change will effect your site? Read on...

#1 in a series of Blogs from Pull Digital on the role of video in online marketing - Why your company needs a Video Strategy...

We recently encountered a conundrum regarding one of our clients new website and multiple domains.  The problem was ‘how do we track multiple sites with different domains?’

Google have changed their landing page algorithm for paid search. Previously, this included a cursory check that the page content included key phrases used in the campaign.  Now Google goes a lot further in looking at your landing page.  We show you how to optimise your landing pages for paid search.

Match the right people with the right message with Google’s interest-based advertising.

Google continues to battle it out with Facebook with the introduction of a new feature that it hopes will push its way into the social arena.

Ever longed to visit the Palace of Versailles? Or maybe the Museum Kampa or the Museum of Modern Art? Now you can without leaving your desk. Google has launched the ‘Art Project’ with some of the most interesting art museums in the world and you can explore them using Google’s street view technology.

Google is beta testing a video extension to PPC ads in the US. The videos play automatically beneath each standard ad – if a user clicks on the video they will be taken through to a branded website.

Chance to hear from the horse’s mouth about Google Instant as Google were running seminars at AdTech in London today.

They came over as very pleased with their new baby, and were looking for assuring noises from the audience – who to be honest appeared less excited about it than Google. . .

Often when we win new business, we inherit the PPC campaigns that our clients’ previous agencies haphazardly assembled. We nearly always start the campaigns again after some business segmentation work and some strategic planning which cuts costs for our clients whilst increasing their conversions.

Pull Digital invites and encourages ecommerce clients and others interested in ecommerce to attend Catalyst on 12th/13th April at The Brewery on London.

One hundred and seven thousand key phrases. And over seventy randomly named Campaigns. Manageable? Of course not. This is what we ‘inherited’ when we recently won a new client. And the culprits? The UK’s biggest SEO & Internet Marketing Agency, and well – Google themselves who had a hand in it.

Most SME’s face this search optimisation dilemma. The home page is their ‘best bet’ for search results, so the recommended strategy of creating separate pages for each topic or search term is not really realistic for them, as their PageRank gets sharply diluted inside their website (it shouldn’t – but that’s another story).