Blog / Google

A quick update on our blog a few weeks back on Google’s new innovation ‘Google Glasses’, or ‘Google Glass’ as they now seem to be called.  Well, more information has emerged that we wanted to share, along with the official video from Google which you will find at the end of this blog.
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You may have heard about Google Glasses. They received quite a bit of hype last year. However, I have to say, I never really got what they were or what they might do for me. In case you are in the same place I was, here is the lowdown for those for whom geeky postings about ‘augmented reality’ may have still left you wondering: “Yes, but what ARE they?”

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Might be a bad thing all of a sudden. Let’s start with what we mean in that headline. Who should do better for search results with Google?  Nike.com or Sneakersonline.com?  Google spawned a whole new set of businesses as soon as it became clear that it would give priority to an unknown, non-brand business that put the words people might be using in search into their domain name over a brand like Nike.
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Based on a lot of conversations with clients there is a dirty word within the Google lexicon that tends to get ignored by many marketers and seems to have become synonymous with ‘waste of money’, ‘bad targeting’ and ‘low click through rates’ just to name a few.  That dirty word (OK phrase) is ‘Google Display Network’.
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Evidence shows that in its unsatiable quest to be the owners of all information, Google is telling its StreetView car drivers to trespass.
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More change with Google paid search. ’Not again!’ we hear you say.  And if we are totally honest we don’t really see this as good news for anyone.  For retailers the immediate effect will be the same number of sales for a sharp step up in costs with Google.
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A guide for SMEs
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We've been looking into the most cost-effective ways of using Google Paid Search for online campaigns with some suprising results...
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Do broken links really matter?  We think so and here’s why...
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Wondering how Google's layout algorithm change will effect your site? Read on...

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#1 in a series of Blogs from Pull Digital on the role of video in online marketing - Why your company needs a Video Strategy...

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We recently encountered a conundrum regarding one of our clients new website and multiple domains.  The problem was ‘how do we track multiple sites with different domains?’

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Google have changed their landing page algorithm for paid search. Previously, this included a cursory check that the page content included key phrases used in the campaign.  Now Google goes a lot further in looking at your landing page.  We show you how to optimise your landing pages for paid search.

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Match the right people with the right message with Google’s interest-based advertising.

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Google continues to battle it out with Facebook with the introduction of a new feature that it hopes will push its way into the social arena.

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