Following our previous blog post on
why use a digital agency we found it important to look at what creates an innovative environment - as its particularly important for a digital agency. We liked the work of Goran Ekvall, a professor at the University of Lund, Sweden in the field of organisational psychology who is an expert in this area.
Ekvall identified 10 dimensions:
-
Challenge
How challenged, emotionally involved, and committed are employees to the work?
-
Freedom
How free is the staff to decide how to do their job?
-
Idea time
Do employees have time to think things through before having to act?
-
Dynamism
The eventfulness of life in the organisation?
-
Idea support
Are there resources to give new ideas a try?
-
Trust and openness
Do people feel safe speaking their minds and offering different points of view?
-
Playfulness and humour
How relaxed is the workplace-is it okay to have fun?
-
Conflicts
To what degree do people engage in interpersonal conflict or 'warfare?"
-
Debates
To what degree do people engage in lively debates about the issues'?
-
Risk-taking
Is it okay to fail?
The following chart shows an example of an innovative company compared to a stagnant one:
We felt it would be interesting to see how other people rank their organisation, although not as scientific as Ekvall's study see how your company does based on your opinions:
Tags: CreativeTeam, "Digital Agency Setup", "Digital Workspace", Innovation
Posted 02 July 2012 by
Manoj