Blog / marketing

Tired of all the economic gloom? While we don’t want to stand out too much as ‘Gloom Deniers’, sometimes you owe it to yourself and your supporters to stand back, take a look at yourself, and say: “You know what? – despite the economic conditions – the last year wasn’t actually a bad one.”  We had a good one, and wanted to share the good times with you by looking at some of our highlights from 2011:

Pull Digital hires Search Specialist

We’re all adults here, we know that at the end of the day; online marketing is about growing your business reach. We can dress it up as ‘engaging with your customer’ and ‘being transparent’ - and those sentiments are absolutely true but they’re not the end goal, if we’re going to be honest about it. The end goal is about improving your business, whether it be functionality, customer service or profit (let’s hope it’s all of those!) Why else would businesses invest in online marketing if it’s not to further their business prospects?

As Pull briefed recruitment agencies the length and breadth of the country to find an experienced agency account manager, little could we know that at exactly the same time a talented client account manager had spotted Pull on the web.

We need a business-savvy search marketer with enough knowledge of traditional marketing best practice to feel comfortable with our philosophy that we’re a communication company first and a technology company second.

Hitting a larger target audience for less money seems like a bit of a no-brainer at the moment and email marketing certainly hits the nail on the head. However, as effective as it is, it's also easy to get wrong. Get it right and you can generate further sales and leads and retain client loyalty.