Blog / PPC

Google Enhanced Campaign FeatureGoogle are at it again on paid search.  Just when you had got your head around Google’s latest change, they go and change the game again.  What are we talking about?  Google’s new ‘Enhanced Campaign’ feature.  Even the name doesn’t give much of a clue.  In fact it’s all about moving to specific targeting by device.

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Time was when anyone with a real or hobby website could have a go with Google AdWords.  We remember that time.  And Google seems to be nostalgic for it too judging by the number of ‘£50 Off’ vouchers they keep on sending us - presumably to tempt the national brands that now dominate our client portfolio into ‘having a go’ at PPC?
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Back in 1965 Gordon Moore, co-founder of Intel, made an observation that the number of transistors on a chip would double every 24 months – something that became known as ‘Moore’s Law’.  Chips that work faster and faster would drive the technological and digital revolution we have seen so far.  And it was an officer in a technology company back in the mid 80’s that said “Technology will never again advance as slowly as it is advancing today”.
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Google have changed their landing page algorithm for paid search. Previously, this included a cursory check that the page content included key phrases used in the campaign.  Now Google goes a lot further in looking at your landing page.  We show you how to optimise your landing pages for paid search.

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There’s a famous saying in marketing that states that marketers need to ‘think global, act local’, and this is even more poignant in the internet world as the world wide web knocks down previous boundaries  that made it near impossible for smaller businesses to ‘go global’.

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Google continues to battle it out with Facebook with the introduction of a new feature that it hopes will push its way into the social arena.

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Digital gurus, Figaro Digital, have featured Pull Digital in a case study on PPC best practise. 

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Google is beta testing a video extension to PPC ads in the US. The videos play automatically beneath each standard ad – if a user clicks on the video they will be taken through to a branded website.

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Often when we win new business, we inherit the PPC campaigns that our clients’ previous agencies haphazardly assembled. We nearly always start the campaigns again after some business segmentation work and some strategic planning which cuts costs for our clients whilst increasing their conversions.

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One hundred and seven thousand key phrases. And over seventy randomly named Campaigns. Manageable? Of course not. This is what we ‘inherited’ when we recently won a new client. And the culprits? The UK’s biggest SEO & Internet Marketing Agency, and well – Google themselves who had a hand in it.

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Considering a Pay Per Click Specialist for your PPC Management?

Don’t - and here are three reasons why not

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“Stop your Pay Per Click advertising when you get to page one of Google”. Right or wrong? Well we have been repeating this received mantra since we have been in the business. It seems to make sense – why pay to get on to page one of a search engine when you’ve got there for free?

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