Strategy

Whatever your project, the key first step is strategy. Our belief in strategic activity is what really sets us apart from other agencies. In-depth business and target research, product segmentation and channel strategy are just some of the elements we look at to ensure your marketing spend is best placed.


  • V  ExpandΛ  HideBenchmarking
    • It's commonplace for us, here at Pull Digital, to conduct a benchmark report for new clients to analyse where they, and their most relevant competitors are positioned with their online marketing output. This is one element of our dedicated business familiarisation and strategy work prior to project commencement. More 
  • V  ExpandΛ  HideDigital Strategy & Planning
    • With years of combined marketing knowledge and insight, the experts at Pull will find you the perfect digital marketing strategy. Using an integrated strategic approach, we don’t conduct work until we know your business and your goals through and through. And because we’re a full-service agency we have experts in all channels and will therefore know where and how you’ll get the most bang for your buck. More 
  • V  ExpandΛ  HideFunctional Specification
    • We’re all about functionality at Pull Digital. Your website is possibly the most important collateral for your business and so it needs to perform optimally. Careful consideration goes in to the structure of our clients’ websites and this includes determining the role and activity of online procedures. An example might be ‘x should happen when a user logs on, whilst 'y' should happen when a user fills out the contact form’. It’s important to get functionality just right from day one to ensure conversions, efficiency and profitability. More 
  • V  ExpandΛ  HideInformation Architecture
    • We help our clients to identify the best data hierarchy for their online content and then build the relevant structure to organise and manage that data. The Kentico CMS is particularly geared up for best-practise data hierarchy. The benefits to correctly sorting data include accessibility, flexibility and future proofing for easier migration or alternative presentation. More 
  • V  ExpandΛ  HideConversion & Traffic Analysis
    • Whether you opt for our all singing, all dancing analytic tool, DC Storm, or for the more traditional Google Analytics you can receive monthly reports which will show you the exact impact of your online marketing activity and spend per channel. We set your website up with goals such as ‘enquiry form completion’, ‘brochure request’ and ‘sale made’ and monitor the quality of your traffic, how those goals were made, where they came from and, most importantly, establish the most cost-effective way of achieving an ever growing number of your goals. More 

ASDA Living - Brochure
Brochure

ASDA Living continue to build their brand as a low cost provider of quality merchandise.

SSTL - Social Media
Social Media

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