The importance of online usability can’t be over-emphasised. It’s simple really – if a visitor becomes frustrated whilst trying to navigate your website they’ll soon navigate away from you, and towards one of your competitors.
A performing website has a clear brand proposition, hierarchy, calls to action and conversion architecture.
The usability tools we use include: ‘ClickTale’ for eye tracking to ascertain what’s working and what’s not, and ‘Axure’ to wireframe the structure of a smooth visitor journey.
Pull Digital can help you funnel your customers in to, through, and out of your site so that they are happy with their experience or purchase and you’re happy that they’ve converted.
More >