3M Email Marketing Campaigns

Driving Email Marketing Success with Strategy and Campaign Implementation

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How do you target time-poor bodyshop and distributor staff who spend only a small amount of time at a computer on any given day?

After target and industry research; Pull helped 3M develop a strategy to make sure emails were opened and engaged with. With a mix of best practise email templates, incentivised click-throughs, engaging subject lines, carefully timed re-sends and hugely personalised content (right down to sign-offs from their own account managers) Pull helped 3M constantly achieve open rates of nearly 50% and click-throughs of 30% plus.