Conversis Brochure
An Accessible Services Brochure on Globalisation and Localisation
The key aspect of Conversis is 'translation' and 'globalisation' for multinational companies. A community of language experts across the world operate together to translate sensitive and confidential information for leading businesses. 'When meaning matters' - the strapline devised in the brand repositioning sessions we led - dramatises the significance of using hand-created translation over the electronic services offered by Google and other online 'farms'.
The brochure conveys this multinational business tone with visuals of major city landscapes. Inside the brochure, images of real hands with almost tactile online style buttons are used to complete metaphors - all prompting 'hand-created copy for multinational businesses'. We produced the 12pp brochure on 300gsm uncoated recycled board with text pages on crisp 160gsm, coated HP digital-specific stock. Each brochure can also be tailored with the client's individual information for extra personalisation.