Conversis Health Kentico CMS Website
An Award Winning Website for the Health Sector
Goals
To get higher quality enquiries for Conversis and to enhance credibility in the field of medical translation.
Challenges
The website needed to convert traffic in an effective manner. The site was positioned to enhance credibility in the medical translation field through the use of case studies and news articles.
Solution
A wireframe was created to provide a clear conversion funnel, outlining key messages and providing relevant supporting material through case studies. User experience and a shallow structure were core to the conversion strategy.
As the case studies and content needed to be accurate and thoroughly checked a simple two stage workflow was created. Data Entry -> Check -> Publish.
The site needed to be search engine friendly and provide good quality landing pages for Google PPC campaigns. Title tags, H1 tags, page URLs and internal linking, together with quality content were used to enhance search engine performance to the utmost.