Corporate Website Design with a Twist

Segmentation and Positioning Key to Website Success

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Confusing website architecture and poor quality leads? Sound familiar?

For years Conversis have had to wade through masses of poor quality leads. After working with them on marketing strategy and PPC we were in a strong position to understand what needed doing to create a better visitor experience and conversion architecture.

In simple terms the poor quality leads came from students searching for low value translation work. Pull helped develop a set of key messages which instantly portrayed Conversis as an agency for businesses.

We also created a multi level (Industry and job role) segmented architecture to allow site users to quickly find what they were looking for.

The result: Less leads, but of much higher quality.

We have now taken the segmentation to another level with a totally separate healthcare site for this key segment of Conversis’ market.