Design Council CMS Website and Event Management System
National and Regional Campaign Sites for Designing Demand Initiative
The Design Council are one of our oldest clients and we have been involved with various projects over the years. The most high profile of which is Designing Demand.
Designing Demand helps businesses increase profits, sales and market share by using design. We have been involved with this highly successful initiative from the start.
We helped develop CMS sites with event booking and email marketing integrated within. We have constantly analysed the sites and tweaked them to help increase sign-ups. Most recently we initiated video analytics to review visitor journeys. This helped us adjust the conversion funnel through the regional and national sites, and the percentage of visitors to sign-ups has since grown significantly. Obviously we can't say this is just down to us, off site factors can never be underestimated, however, sometimes common sense just tells you something is working better!