Explore Strategy & Benchmarking

How Does Explore Perform Vs. Key Competitors, and What Should we do About it?

How well does your site perform vs. your competitors?  Pull Digital's proprietary benchmarking process gives an objective evaluation of your site's performance in six dimensions including 'leading' and 'lagging' indicators for organic search performance. 

Explore & Pull used the benchmark findings to set goals and metrics that informed future online marketing.  Pull also ran a marketing workshop with a cross-section of Explore's sales and marketing staff.  This developed a consumer and product segmentation matrix that informed Explore's marketing strategy and

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