Hamilton Grant Brand Identity
Intelligent Brand Identity for an Intelligent Software Company
The letters HG have been used to simplify the original brand name Hamilton Grant. Research showed this is in-keeping with how customers abbreviate and refer to the global food-science business based in Godalming. The software HG sells literally allows users to blend ingredients and generate diagrams indicating nutritional values. To support this simplified name and clever software, we devised an appealing device which literally represents a venn diagram.
The chosen colour scheme and style are all the foundations of a forthcoming app which will make the software available to a far broader audience.