IntraLinks Save Energy DM Campaign

Bespoke, Personalised & Integrated DM Campaign with PURLs

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One of the main benefits of IntraLinks offering is its ability to save clients time by keeping all case assets in one secure environment, therefore we wanted to dramatise and highlight this in a creative manner to get the targets attention.

Pull developed a bespoke mailing piece of an energy saving light bulb and packaging with personalised messaging and a link to a personal landing page (aka PURL).

The landing pages also provided personalised, relevant information specific to the visitor and tracking to allow us to know what content was viewed and downloaded. Data capture was incentivised by offering a charity contribution for a simple set of contact details.

The campaign was considered a great success by IntraLinks who had a higher response rate than any previous DM campaign they had done.