Viking Strategy & Benchmarking

Leapfrog the Competition Through Multichannel Marketing and Optimisation

<>

Following a detailed benchmark, where Viking's site was compared against three peers, Pull Digital developed a winning strategy for Viking.  Viking was about to launch a new shopping platform and wanted to at least retain levels of business.

Key components of the new strategy were to set up re-directs for the new site, add new channels like Google shopping, re-vamp and optimise Viking's Paid search campaigns and optimise the whole site.  To check the effect of Pull's strategies see the case study.