Facebook Fine-tunes Ads for $1.2 Billion Revenue

Multiple sources are reporting that Facebook is set to take over $1 billion in advertising revenue this year. The platform is a social revolution in it’s own right – maybe it deserves such fiscal wealth - but what does it mean for you and I?

Facebook uses members’ ‘likes’ to determine which ads are likely to be relevant and interesting to each member. Facebook also uses ‘social ads’ which pick up on what your friends like and target it at you, with a ‘John Smith likes Guildford Sushi’ line, for example, beneath the ad.

Whilst we at Pull have always agreed that Facebook fan pages aren’t necessarily the right move for every business, it looks like advertising via Facebook may be worth investing in, in some cases, given how targeted it is possible to be now. Your agency can target Facebook ads by users’ diverse interests, groups and, maybe most importantly, their demographics. Facebook advertisers also have a lot less competition than Adwords’ sponsors. There are always downsides to any marketing channel but overall, we suggest taking a good look in to it to see if it could prove beneficial for your business.

If you would like to talk about advertising on Facebook; please contact Chris or Sophie on 01483 424460.

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