Does the Homebase management read the Pull brand blogs? You would think so looking at their latest ad campaign launched this week. This is what we wrote in January about re-positioning Homebase.
On the money about Homebase
Homebase re-brand as Bunnings poses an interesting brand positioning dilemma.
Homebase re-brands as Bunnings
A role has been created for a junior front end web developer. The right candidate will have dazzling attention to detail, an unhealthy relationship with web standards, and a passion for all things front end and techy.
Junior Front End Web Developer Needed - Expired
If like Pull Digital, you find yourself creating lots of diagrams and charts to report data and you’re struggling to make your report look ‘cool’, ‘interesting’ or somehow different, then I have a tip to share this week.
Cool Charts and Infographics for Anyone – As Easy as ABC
Wondering how Google's layout algorithm change will effect your site? Read on...
What does Google’s Page Layout Algorithm change mean?
Listen up - want to be successful in social media? Follow these ten rules for brands and you'll be well on the way.
Social Media for Brands - Ten Dos & Don'ts
Most people have heard of it, most people are members of at least one of them and at one time or another most people have posted something on them. What we are referring to is of course ‘social media’ and in particular the giant of them all ‘Facebook’. But do brands know how to make good use of it?
Facebook – Surely 30 million UK users can’t be wrong?
Miss the excitement of writing and receiving handwritten letters? Now you can create your very own, handwritten font to email with.
Mashup: Digital + Traditional
I’ve been reading with interest and asking colleagues about their views on ‘free pitching’ this week after visiting www.no-spec.com - a forum for designers to unite with each other against free pitching. One internal discussion on the subject, included a theoretical game of ‘What would you do for £1million?’ – and answers mostly involved nudity. I guess the concept of running naked down Oxford Street seems palatable with a guaranteed outcome of £1m - although I would question who puts up this metaphorical £1m and what their motivation might be?
Came across this cracking banner ad.
If only all banner ads were this good
Designers ask why they should use vector based software for laying out sites and applications when Photoshop always worked fine. It does, but clients make changes - and those changes involve a combination of designers and techies sharing responsibilities for who does what.
XAML (that’s ‘Zammel’ to creatives)