How much should you obsess over your Facebook follower numbers?

With declining post reach and numerous changes to Facebook’s newsfeed algorithm, how important is the number of Facebook followers you have? Our Social Media Specialist explores the issues. 

How much should you obsess over your Facebook follower numbers?

SEO Analyst Needed

We’re growing!
A fantastic opportunity for a driven and ambitious SEO Analyst to join us and shape the future at the South’s fastest growing agency.
Competitive salary and generous benefits.

SEO Analyst Needed

Account Exec. Paid Internship

Do you want to join the South's fastest growing agency? We’re looking for an Account Exec. intern to join our accounts team.
We need a highly organised, articulate, self-motivated person, probably a graduate, with an eye for detail to work as part of a team, delivering account management services to our customers and assistance to our team of account managers.

Account Exec. Paid Internship

Digital Marketing Dept. Head Needed

We’re growing!
And creating a new role at Pull for a Digital Marketing Dept. Head.
A fantastic opportunity for a driven and ambitious digital star to join us and shape the future at the South’s fastest growing agency.
Competitive salary and generous benefits.

Digital Marketing Dept. Head Needed

Online Advertising & Paid Search Analyst Needed

We’re Hiring!
Paid Search and Online Advertising specialist required.
Join the South’s fastest growing agency.
Pull requires an experienced and talented PPC expert with knowledge of online display advertising and paid social media advertising.
Competitive salary and generous benefits.

Online Advertising & Paid Search Analyst Needed

Junior Front End Web Developer Needed - Expired

A role has been created for a junior front end web developer. The right candidate will have dazzling attention to detail, an unhealthy relationship with web standards, and a passion for all things front end and techy.

Junior Front End Web Developer Needed - Expired

Google Enhanced Campaign feature for PPC

Google are at it again on paid search.  Just when you had got your head around Google’s latest change, they go and change the game again.  What are we talking about?  Google’s new ‘Enhanced Campaign’ feature.  Even the name doesn’t give much of a clue.  In fact it’s all about moving to specific targeting by device.

Google Enhanced Campaign feature for PPC

Using keywords in your domain name

Might be a bad thing all of a sudden. Let’s start with what we mean in that headline. Who should do better for search results with Google?  Nike.com or Sneakersonline.com?  Google spawned a whole new set of businesses as soon as it became clear that it would give priority to an unknown, non-brand business that put the words people might be using in search into their domain name over a brand like Nike.

Using keywords in your domain name

Seven Stellar Tips to get Five-Star Reviews

Arguably, all marketing is based on human behavioural psychology; even digital marketing.  If you take this view – and here at Pull Digital we certainly do – then there is no reason to believe that it can’t be applied to managing store, supplier or product reviews too.

Seven Stellar Tips to get Five-Star Reviews

Google AdWords – No Longer a Game for Amateurs

Time was when anyone with a real or hobby website could have a go with Google AdWords.  We remember that time.  And Google seems to be nostalgic for it too judging by the number of ‘£50 Off’ vouchers they keep on sending us - presumably to tempt the national brands that now dominate our client portfolio into ‘having a go’ at PPC?

Google AdWords – No Longer a Game for Amateurs

Google Display Network – Four Top Tips

Based on a lot of conversations with clients there is a dirty word within the Google lexicon that tends to get ignored by many marketers and seems to have become synonymous with ‘waste of money’, ‘bad targeting’ and ‘low click through rates’ just to name a few.  That dirty word (OK phrase) is ‘Google Display Network’.

Google Display Network – Four Top Tips

To Pay, or not to Pay, that is the Question… Google Shopping

More change with Google paid search. ’Not again!’ we hear you say.  And if we are totally honest we don’t really see this as good news for anyone.  For retailers the immediate effect will be the same number of sales for a sharp step up in costs with Google.

To Pay, or not to Pay, that is the Question… Google Shopping

The Rise of Mobile in PPC

Back in 1965 Gordon Moore, co-founder of Intel, made an observation that the number of transistors on a chip would double every 24 months – something that became known as ‘Moore’s Law’.  Chips that work faster and faster would drive the technological and digital revolution we have seen so far.  And it was an officer in a technology company back in the mid 80’s that said “Technology will never again advance as slowly as it is advancing today”.

The Rise of Mobile in PPC

How Innovative is your workplace?

Following our previous blog post on why use a digital agency  we found it important to look at what creates an innovative environment - as its particularly important for a digital agency. We liked the work of Goran Ekvall, a professor at the University of Lund, Sweden in the field of organisational psychology who is an expert in this area.

How Innovative is your workplace?

Got IT Staff? Why Use a Digital Agency?

Our clients often have the same dilemma.  Why use an agency to build your website if you can do it in house?...

Got IT Staff? Why Use a Digital Agency?

Number One on Google Paid Search?

We've been looking into the most cost-effective ways of using Google Paid Search for online campaigns with some suprising results...

Number One on Google Paid Search?

Broken Links can Kill

Do broken links really matter?  We think so and here’s why...

Broken Links can Kill

Social Media for Brands - Ten Dos & Don'ts

Listen up - want to be successful in social media? Follow these ten rules for brands and you'll be well on the way.

Social Media for Brands - Ten Dos & Don'ts

New Search Specialist for Pull Digital

Pull Digital hires Search Specialist

New Search Specialist for Pull Digital

Facebook – Surely 30 million UK users can’t be wrong?

Most people have heard of it, most people are members of at least one of them and at one time or another most people have posted something on them.  What we are referring to is of course ‘social media’ and in particular the giant of them all ‘Facebook’.  But do brands know how to make good use of it?

Facebook – Surely 30 million UK users can’t be wrong?

Improving your Landing Page for Paid Search

Google have changed their landing page algorithm for paid search. Previously, this included a cursory check that the page content included key phrases used in the campaign.  Now Google goes a lot further in looking at your landing page.  We show you how to optimise your landing pages for paid search.

Improving your Landing Page for Paid Search

Localising PPC Campaigns

There’s a famous saying in marketing that states that marketers need to ‘think global, act local’, and this is even more poignant in the internet world as the world wide web knocks down previous boundaries  that made it near impossible for smaller businesses to ‘go global’.

Localising PPC Campaigns

Thumbs Up for Google's +1?

Google continues to battle it out with Facebook with the introduction of a new feature that it hopes will push its way into the social arena.

Thumbs Up for Google's +1?

Email Marketing: Snow + Rock Forced Opt-in

Email is dead, right? We don’t think so. We’re not sure if it’s just us, but we see a generally increasing quality of email from recognised brands, and a decreasing quantity of pointless spam.
 

Email Marketing: Snow + Rock Forced Opt-in

Mobile Ecommerce - Are you Missing Out?

Interesting stats came from the Christmas period from Pull US client’s ecommerce sites.  The data seems to support a view that Pull Digital are developing that our client’s don’t necessarily need mobile websites – but, rather, sites that look and work well on mobile devices as well as computers.  For one client in particular; 5% of revenue in the three months leading to Christmas came from mobile devices.  Of that, 82% came from the iPad, 15% from the iPhone, and 3% from the Android platform.

Mobile Ecommerce - Are you Missing Out?

We've Been Made a Spectacle of by Figaro Digital

Digital gurus, Figaro Digital, have featured Pull Digital in a case study on PPC best practise. 

We've Been Made a Spectacle of by Figaro Digital

You as a Brand - Get yourself to #1 on Google

Pull Digital push the boundaries of Personal Online Reputation Management.

You as a Brand - Get yourself to #1 on Google

Google to Launch Video PPC

Google is beta testing a video extension to PPC ads in the US. The videos play automatically beneath each standard ad – if a user clicks on the video they will be taken through to a branded website.

Google to Launch Video PPC

Reference Point

A Wordy Web on the Web

Reference Point

The Importance of Humour in Online Marketing

We’re all adults here, we know that at the end of the day; online marketing is about growing your business reach. We can dress it up as ‘engaging with your customer’ and ‘being transparent’ - and those sentiments are absolutely true but they’re not the end goal, if we’re going to be honest about it. The end goal is about improving your business, whether it be functionality, customer service or profit (let’s hope it’s all of those!) Why else would businesses invest in online marketing if it’s not to further their business prospects?

The Importance of Humour in Online Marketing

Facebook Fine-tunes Ads for $1.2 Billion Revenue

Multiple sources are reporting that Facebook is set to take over $1 billion in advertising revenue this year. The platform is a social revolution in it’s own right – maybe it deserves such fiscal wealth - but what does it mean for you and I?

Facebook Fine-tunes Ads for $1.2 Billion Revenue

Only 20% of Advertisers Happy with PPC

Often when we win new business, we inherit the PPC campaigns that our clients’ previous agencies haphazardly assembled. We nearly always start the campaigns again after some business segmentation work and some strategic planning which cuts costs for our clients whilst increasing their conversions.

Only 20% of Advertisers Happy with PPC

The Top 3 Mistakes in Pay Per Click Advertising

One hundred and seven thousand key phrases. And over seventy randomly named Campaigns. Manageable? Of course not. This is what we ‘inherited’ when we recently won a new client. And the culprits? The UK’s biggest SEO & Internet Marketing Agency, and well – Google themselves who had a hand in it.

The Top 3 Mistakes in Pay Per Click Advertising

Creative Director sells his Twitter background space

Our Creative Director here at Pull Digital, Paul Stratford, in an attempt to raise some extra cash for the coming holiday season has decided to put the background of his Twitter profile up for sale. We all called him crazy for doing so, but it seems to have taken off, with adverts from The Appliance Warehouse and Pure Triumph already making an appearance.

Creative Director sells his Twitter background space

All Websites need a Conversion Funnel

At Pull we try very hard not to just do Design. That is, we like to create sites where site architecture, graphic design, copy and search marketing are all used in a complementary way to make a site that looks good, but more importantly really works. This makes site design truly a team sport in our office, and starts with principals and a wire-frame, not a home page design.

All Websites need a Conversion Funnel

Social Networking for Business: Five Top Tips

It’s very easy to jump on the bandwagon with social networks. All the rage. these communications tools can provide a great avenue to reach new customers and contacts. At the same time they can burn masses of time and divert you away from other business development tactics. So what are the obstacles that the uninitiated should try and avoid? Here are 5 factors to assess if social networking makes real business sense for your organisation.

Social Networking for Business: Five Top Tips

If only all banner ads were this good

Came across this cracking banner ad.

If only all banner ads were this good

Social Media - Why marketers can’t afford to ignore it

Pull recently held a Social Media Roundtable for an interested group of staff, clients and friends. This was an informal gathering that sort of morphed into being. Perhaps that was because we were motivated as much by the chance for some real social interaction in the sunny garden of a local hostelry. . .

Social Media - Why marketers can’t afford to ignore it

Re-claiming your online brand

How does your brand appear in search results? Although most of our clients are looking beyond scoring the #1 spot for their brand; towards securing a larger market share of valuable generic search phrases, it pays for every company to take care of their brand online – and nowadays, this mean how your brand appears in search.

Re-claiming your online brand

Paid Search results beat Organic

“Stop your Pay Per Click advertising when you get to page one of Google”. Right or wrong? Well we have been repeating this received mantra since we have been in the business. It seems to make sense – why pay to get on to page one of a search engine when you’ve got there for free?

Paid Search results beat Organic

What's in a name? that which we call a rose By any other name would smell as sweet

But you wouldn’t find it on Google. In the world of search, what you call your product does matter (unlike Shakespeare’s Juliet, who didn’t mind what her lover was called).

What's in a name? that which we call a rose By any other name would smell as sweet

Relationship Marketing: How To Win Friends and Influence Voters

While us Brits watched from afar at the unwinding of the US election and Obama's epic victory, most of us were blissfully unaware of the extent of his campaign to engage with the American public.

Relationship Marketing: How To Win Friends and Influence Voters

Make Email Marketing Work: 6 Easy Rules

Hitting a larger target audience for less money seems like a bit of a no-brainer at the moment and email marketing certainly hits the nail on the head. However, as effective as it is, it's also easy to get wrong. Get it right and you can generate further sales and leads and retain client loyalty.

Make Email Marketing Work: 6 Easy Rules

Some Of Our Clients

  • First-Central
  • Boux-Avenue
  • Conversis
  • John-Lewis
  • EY
  • Kompan
  • Living-Streets
  • Meteor
  • OSI
  • Schwarzkopf
  • GoCycle
  • SSTL
  • Chaucer-Direct
  • TurtleMat
  • UK200Group
  • ASDA
  • Vinci
  • Zoggs

We Deliver Marketing CertaintyTM

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