.scam is what we thought of the hype around the Top Level Domains; it seems we were right…

A few years back, the new TLDs were all the rage. We decided to do a little digging and see if they were worth the expense.

.scam is what we thought of the hype around the Top Level Domains; it seems we were right…

J. Boye Kentico Partner Workshop hosted by Pull

We would like to thank all the Kentico partners and speakers that attended the J. Boye partner workshop hosted by Pull

J. Boye Kentico Partner Workshop hosted by Pull

Junior Front End Web Developer Needed - Expired

A role has been created for a junior front end web developer. The right candidate will have dazzling attention to detail, an unhealthy relationship with web standards, and a passion for all things front end and techy.

Junior Front End Web Developer Needed - Expired

Using keywords in your domain name

Might be a bad thing all of a sudden. Let’s start with what we mean in that headline. Who should do better for search results with Google?  Nike.com or Sneakersonline.com?  Google spawned a whole new set of businesses as soon as it became clear that it would give priority to an unknown, non-brand business that put the words people might be using in search into their domain name over a brand like Nike.

Using keywords in your domain name

Seven Stellar Tips to get Five-Star Reviews

Arguably, all marketing is based on human behavioural psychology; even digital marketing.  If you take this view – and here at Pull Digital we certainly do – then there is no reason to believe that it can’t be applied to managing store, supplier or product reviews too.

Seven Stellar Tips to get Five-Star Reviews

How LinkedIn needs to Get a Life

LinkedIn – what’s it for?  LinkedIn’s recent addition of ‘Endorsements’ appeared at first like a genuinely useful feature, but will it soon devalue like so much of LinkedIn?

How LinkedIn needs to Get a Life

Google Display Network – Four Top Tips

Based on a lot of conversations with clients there is a dirty word within the Google lexicon that tends to get ignored by many marketers and seems to have become synonymous with ‘waste of money’, ‘bad targeting’ and ‘low click through rates’ just to name a few.  That dirty word (OK phrase) is ‘Google Display Network’.

Google Display Network – Four Top Tips

How Innovative is your workplace?

Following our previous blog post on why use a digital agency  we found it important to look at what creates an innovative environment - as its particularly important for a digital agency. We liked the work of Goran Ekvall, a professor at the University of Lund, Sweden in the field of organisational psychology who is an expert in this area.

How Innovative is your workplace?

Complying with the EU Cookie Directive

A guide for SMEs

Complying with the EU Cookie Directive

What does Google’s Page Layout Algorithm change mean?

Wondering how Google's layout algorithm change will effect your site? Read on...

What does Google’s Page Layout Algorithm change mean?

Google ♥ Video

#1 in a series of Blogs from Pull Digital on the role of video in online marketing - Why your company needs a Video Strategy...

Google ♥ Video

Social Media for Brands - Ten Dos & Don'ts

Listen up - want to be successful in social media? Follow these ten rules for brands and you'll be well on the way.

Social Media for Brands - Ten Dos & Don'ts

2011: Annus Mirabilis Digitalis

Tired of all the economic gloom? While we don’t want to stand out too much as ‘Gloom Deniers’, sometimes you owe it to yourself and your supporters to stand back, take a look at yourself, and say: “You know what? – despite the economic conditions – the last year wasn’t actually a bad one.”  We had a good one, and wanted to share the good times with you by looking at some of our highlights from 2011:

2011: Annus Mirabilis Digitalis

Have You Heard About Google Remarketing?

Match the right people with the right message with Google’s interest-based advertising.

Have You Heard About Google Remarketing?

Thumbs Up for Google's +1?

Google continues to battle it out with Facebook with the introduction of a new feature that it hopes will push its way into the social arena.

Thumbs Up for Google's +1?

The Mobile App vs the Mobile Website - A Surrey Development Discussion!

We’ve been considering the mobile app vs the mobile site for some time now.  Why?  Because more than 7.1 million Brits now access the internet via mobile* and a lot of our clients are now asking the question.
 

The Mobile App vs the Mobile Website - A Surrey Development Discussion!

You as a Brand - Get yourself to #1 on Google

Pull Digital push the boundaries of Personal Online Reputation Management.

You as a Brand - Get yourself to #1 on Google

Google Instant - What they didn’t tell you: AdTEch London 21st

Chance to hear from the horse’s mouth about Google Instant as Google were running seminars at AdTech in London today.

They came over as very pleased with their new baby, and were looking for assuring noises from the audience – who to be honest appeared less excited about it than Google. . .

Google Instant - What they didn’t tell you: AdTEch London 21st

SEO - How many terms can you reasonably target for your website?

Most SME’s face this search optimisation dilemma. The home page is their ‘best bet’ for search results, so the recommended strategy of creating separate pages for each topic or search term is not really realistic for them, as their PageRank gets sharply diluted inside their website (it shouldn’t – but that’s another story).
 

SEO - How many terms can you reasonably target for your website?

Three reasons why you shouldn’t use a PPC specialist

Considering a Pay Per Click Specialist for your PPC Management?

Don’t - and here are three reasons why not

Three reasons why you shouldn’t use a PPC specialist

Copy - "Keep it Short" isn't just for websites

My favourite quote of all time for copywriters is: "If I'd had more time I would have written a shorter letter" - Mark Twain. There is almost nothing worth saying that can’t be said better with fewer words. One great thing about the web is that the way people consume text on it means you have to be brutal about this.

Copy - "Keep it Short" isn't just for websites

Telling the Truth - the least used trick in marketing

Notoriously, Gerald Ratner lost his job for being honest about the ‘Crap’ his company was peddling. No wonder so many marketers are afraid of the truth. So how honest should you be with your marketing?

Telling the Truth - the least used trick in marketing

Social Networking for Business: Five Top Tips

It’s very easy to jump on the bandwagon with social networks. All the rage. these communications tools can provide a great avenue to reach new customers and contacts. At the same time they can burn masses of time and divert you away from other business development tactics. So what are the obstacles that the uninitiated should try and avoid? Here are 5 factors to assess if social networking makes real business sense for your organisation.

Social Networking for Business: Five Top Tips

Selling yourself on-line

We recently co-wrote an article with a partner of ours 'Extended Thinking' for the hugely popular 'Tax Adviser Magazine', although it stands for any person in any industry, not just Tax Advisors! The article is on building, managing and selling a powerful profile on-line.

Selling yourself on-line

Social Media - Why marketers can’t afford to ignore it

Pull recently held a Social Media Roundtable for an interested group of staff, clients and friends. This was an informal gathering that sort of morphed into being. Perhaps that was because we were motivated as much by the chance for some real social interaction in the sunny garden of a local hostelry. . .

Social Media - Why marketers can’t afford to ignore it

Re-claiming your online brand

How does your brand appear in search results? Although most of our clients are looking beyond scoring the #1 spot for their brand; towards securing a larger market share of valuable generic search phrases, it pays for every company to take care of their brand online – and nowadays, this mean how your brand appears in search.

Re-claiming your online brand

Paid Search results beat Organic

“Stop your Pay Per Click advertising when you get to page one of Google”. Right or wrong? Well we have been repeating this received mantra since we have been in the business. It seems to make sense – why pay to get on to page one of a search engine when you’ve got there for free?

Paid Search results beat Organic

What's in a name? that which we call a rose By any other name would smell as sweet

But you wouldn’t find it on Google. In the world of search, what you call your product does matter (unlike Shakespeare’s Juliet, who didn’t mind what her lover was called).

What's in a name? that which we call a rose By any other name would smell as sweet

Don't use a web design agency to design your website

Content over creativity? To Flash or not to Flash? Search Engine
Opti-what? With so much to consider, how exactly can you ensure that your website is going to work for you?

Don't use a web design agency to design your website

Positioning yourself

Welcome to our re-launched brand and website, and thanks for having a look at our first ever blog post. Considering it's what we do, I could not help thinking how challenging positioning our brand, defining the site architecture, and developing key messages had been.

Positioning yourself

Some Of Our Clients

  • First-Central
  • Boux-Avenue
  • Conversis
  • John-Lewis
  • EY
  • Kompan
  • Living-Streets
  • Meteor
  • OSI
  • Schwarzkopf
  • GoCycle
  • SSTL
  • Chaucer-Direct
  • TurtleMat
  • UK200Group
  • ASDA
  • Vinci
  • Zoggs

We Deliver Marketing CertaintyTM

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