Email is dead, right? We don’t think so. We’re not sure if it’s just us, but we see a generally increasing quality of email from recognised brands, and a decreasing quantity of pointless spam.
Email Marketing: Snow + Rock Forced Opt-in
Hitting a larger target audience for less money seems like a bit of a no-brainer at the moment and email marketing certainly hits the nail on the head. However, as effective as it is, it's also easy to get wrong. Get it right and you can generate further sales and leads and retain client loyalty.
Make Email Marketing Work: 6 Easy Rules