A lot of the traditional methods involve manipulating your existing analytics code as well configuring custom filters. This is quite a laborious task and requires a great deal of trial and error. We at Pull Digital have found an easier and straight forward way of tracking multiple domains – Advanced Segments.
As you can see from the above screenshot, these can be found at the top of the analytics interface under ‘standard reporting'. After clicking on the tab you will notice that Google has some tailored segments that you can use such as ‘paid search traffic’, ‘direct traffic’ etc.
You are also able to create your own segments. To do this first you need to click on the cog in the top right corner. You will be presented with the following screen.
You will then need to click on ‘advanced segments’. On this screen you have the option of creating a ‘new segment’.
Once clicked, you can add in the segments you want to create. For multiple domains you have to ‘include’ the hostname and then insert the hostname you want to include in the box.
Once you have done this you can save the segment. You should now be able to see your ‘custom segment’ once you click on ‘advanced segments’ in the main screen. This will allow you to track multiple domains within your adwords account.
There are advantages and disadvantages of using advanced segments but if all you are looking to do is filter your data by different domain names, the above guide is a much more simplistic way of getting to your data rather than creating new code.