Interesting stats came from the Christmas period from Pull US client’s ecommerce sites. The data seems to support a view that Pull Digital are developing that our client’s don’t necessarily need mobile websites – but, rather, sites that look and work well on mobile devices as well as computers. For one client in particular; 5% of revenue in the three months leading to Christmas came from mobile devices. Of that, 82% came from the iPad, 15% from the iPhone, and 3% from the Android platform.
Mobile Ecommerce - Are you Missing Out?
“Stop your Pay Per Click advertising when you get to page one of Google”. Right or wrong? Well we have been repeating this received mantra since we have been in the business. It seems to make sense – why pay to get on to page one of a search engine when you’ve got there for free?
Paid Search results beat Organic