Google Expanded Text Ads are live, and as of next month you'll no longer be able to edit or submit standard ads. But don't panic, we've put together some quick tips to help you make the the switch
The Dos and Don’ts of Google’s Expanded Text Ads.
Google has changed the colour of adverts in its search results, so what does this mean for advertisers?
It’s not easy being green – What Google’s new ads mean for advertisers.
Google's Networks; AdWords and DoubleClick will be switching off their Flash ads as of June 2016.
Google Display to banish Flash ads
On April 21st Google mobile friendly update will come into force. Will it affect website rankings only on mobile devices or involve desktop as well? Read more to understand what you need to be aware of to get ready for the latest algorithm update.
Will Mobile Friendly Update Affect My Ranking?
“We’ve been penalised by Google” is a phrase we’ve heard a lot over the last year or so.
We’re glad to say that none of our pre-existing SEO clients got Google penalties, but we certainly got plenty of enquiries in the form of cries for help along those lines back in May 2013.
So, how do you tell if you have been penalised by Google?
SEO Help: How to check if you’ve been penalised by Google
On paper, having reviews from other websites in your PPC ads sounds like a pretty good idea. But what happens when you're a small or medium sized brand?
Introducing Google’s Review Extensions – AKA Information Overload
Google's latest update has caused quite a stir in the SEO world. Here's 4 tips on how to recover.
Penguin 2.0: where’s Batman when you need him?
A quick update on our blog a few weeks back on Google’s new innovation ‘Google Glasses’, or ‘Google Glass’ as they now seem to be called. Well, more information has emerged that we wanted to share, along with the official video from Google which you will find at the end of this blog.
Google Glass or Google Glasses?
Google are at it again on paid search. Just when you had got your head around Google’s latest change, they go and change the game again. What are we talking about? Google’s new ‘Enhanced Campaign’ feature. Even the name doesn’t give much of a clue. In fact it’s all about moving to specific targeting by device.
Google Enhanced Campaign feature for PPC
You may have heard about Google Glasses. They received quite a bit of hype last year. However, I have to say, I never really got what they were or what they might do for me. In case you are in the same place I was, here is the lowdown for those for whom geeky postings about ‘augmented reality’ may have still left you wondering: “Yes, but what ARE they?”
Google Glasses - Looking into the Future
Might be a bad thing all of a sudden. Let’s start with what we mean in that headline. Who should do better for search results with Google? Nike.com or Sneakersonline.com? Google spawned a whole new set of businesses as soon as it became clear that it would give priority to an unknown, non-brand business that put the words people might be using in search into their domain name over a brand like Nike.
Using keywords in your domain name
Based on a lot of conversations with clients there is a dirty word within the Google lexicon that tends to get ignored by many marketers and seems to have become synonymous with ‘waste of money’, ‘bad targeting’ and ‘low click through rates’ just to name a few. That dirty word (OK phrase) is ‘Google Display Network’.
Google Display Network – Four Top Tips
Evidence shows that in its unsatiable quest to be the owners of all information, Google is telling its StreetView car drivers to trespass.
Google Telling StreetView Car Drivers to Trespass
More change with Google paid search. ’Not again!’ we hear you say. And if we are totally honest we don’t really see this as good news for anyone. For retailers the immediate effect will be the same number of sales for a sharp step up in costs with Google.
To Pay, or not to Pay, that is the Question… Google Shopping