The Top 3 Mistakes in Pay Per Click Advertising

One hundred and seven thousand key phrases. And over seventy randomly named Campaigns. Manageable? Of course not. This is what we ‘inherited’ when we recently won a new client. And the culprits? The UK’s biggest SEO & Internet Marketing Agency, and well – Google themselves who had a hand in it.

The Top 3 Mistakes in Pay Per Click Advertising

SEO - How many terms can you reasonably target for your website?

Most SME’s face this search optimisation dilemma. The home page is their ‘best bet’ for search results, so the recommended strategy of creating separate pages for each topic or search term is not really realistic for them, as their PageRank gets sharply diluted inside their website (it shouldn’t – but that’s another story).
 

SEO - How many terms can you reasonably target for your website?

Three reasons why you shouldn’t use a PPC specialist

Considering a Pay Per Click Specialist for your PPC Management?

Don’t - and here are three reasons why not

Three reasons why you shouldn’t use a PPC specialist

What's in a name? that which we call a rose By any other name would smell as sweet

But you wouldn’t find it on Google. In the world of search, what you call your product does matter (unlike Shakespeare’s Juliet, who didn’t mind what her lover was called).

What's in a name? that which we call a rose By any other name would smell as sweet
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