5 Ways To SEO...if you're running away from evil robots

This is a fun little post that will teach you the difference between good SEO and bad SEO.
Okay so let’s pretend evil robots have taken over the planet and you need to hide from search engines.... 

5 Ways To SEO...if you're running away from evil robots

Introducing Google’s Review Extensions – AKA Information Overload

On paper, having reviews from other websites in your PPC ads sounds like a pretty good idea. But what happens when you're a small or medium sized brand?

Introducing Google’s Review Extensions – AKA Information Overload

Penguin 2.0: where’s Batman when you need him?

Google's latest update has caused quite a stir in the SEO world. Here's 4 tips on how to recover. 

Penguin 2.0: where’s Batman when you need him?

Marketing Intern Candidate Evening - Expired

Would you relish the opportunity to show-case your commercial flair on a marketing (paid) internship?

Are you an exceptional individual with a passion for business, strategic thinking and the ability to work effectively in teams?

Marketing Intern Candidate Evening - Expired

Google Enhanced Campaign feature for PPC

Google are at it again on paid search.  Just when you had got your head around Google’s latest change, they go and change the game again.  What are we talking about?  Google’s new ‘Enhanced Campaign’ feature.  Even the name doesn’t give much of a clue.  In fact it’s all about moving to specific targeting by device.

Google Enhanced Campaign feature for PPC

Using keywords in your domain name

Might be a bad thing all of a sudden. Let’s start with what we mean in that headline. Who should do better for search results with Google?  Nike.com or Sneakersonline.com?  Google spawned a whole new set of businesses as soon as it became clear that it would give priority to an unknown, non-brand business that put the words people might be using in search into their domain name over a brand like Nike.

Using keywords in your domain name

Google AdWords – No Longer a Game for Amateurs

Time was when anyone with a real or hobby website could have a go with Google AdWords.  We remember that time.  And Google seems to be nostalgic for it too judging by the number of ‘£50 Off’ vouchers they keep on sending us - presumably to tempt the national brands that now dominate our client portfolio into ‘having a go’ at PPC?

Google AdWords – No Longer a Game for Amateurs

How LinkedIn needs to Get a Life

LinkedIn – what’s it for?  LinkedIn’s recent addition of ‘Endorsements’ appeared at first like a genuinely useful feature, but will it soon devalue like so much of LinkedIn?

How LinkedIn needs to Get a Life

Google Display Network – Four Top Tips

Based on a lot of conversations with clients there is a dirty word within the Google lexicon that tends to get ignored by many marketers and seems to have become synonymous with ‘waste of money’, ‘bad targeting’ and ‘low click through rates’ just to name a few.  That dirty word (OK phrase) is ‘Google Display Network’.

Google Display Network – Four Top Tips

To Pay, or not to Pay, that is the Question… Google Shopping

More change with Google paid search. ’Not again!’ we hear you say.  And if we are totally honest we don’t really see this as good news for anyone.  For retailers the immediate effect will be the same number of sales for a sharp step up in costs with Google.

To Pay, or not to Pay, that is the Question… Google Shopping

The Rise of Mobile in PPC

Back in 1965 Gordon Moore, co-founder of Intel, made an observation that the number of transistors on a chip would double every 24 months – something that became known as ‘Moore’s Law’.  Chips that work faster and faster would drive the technological and digital revolution we have seen so far.  And it was an officer in a technology company back in the mid 80’s that said “Technology will never again advance as slowly as it is advancing today”.

The Rise of Mobile in PPC

Number One on Google Paid Search?

We've been looking into the most cost-effective ways of using Google Paid Search for online campaigns with some suprising results...

Number One on Google Paid Search?

What does Google’s Page Layout Algorithm change mean?

Wondering how Google's layout algorithm change will effect your site? Read on...

What does Google’s Page Layout Algorithm change mean?

SEO - How many terms can you reasonably target for your website?

Most SME’s face this search optimisation dilemma. The home page is their ‘best bet’ for search results, so the recommended strategy of creating separate pages for each topic or search term is not really realistic for them, as their PageRank gets sharply diluted inside their website (it shouldn’t – but that’s another story).
 

SEO - How many terms can you reasonably target for your website?

Three reasons why you shouldn’t use a PPC specialist

Considering a Pay Per Click Specialist for your PPC Management?

Don’t - and here are three reasons why not

Three reasons why you shouldn’t use a PPC specialist
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