Do broken links really matter? We think so and here’s why...
To start with, broken website links can stop a search spider in its tracks and in turn prevent your site from being fully indexed. This has the potential to render all your SEO efforts pointless.
And that’s just thinking about the Google ‘bots’. Broken links make your site look untrustworthy and can cause serious damage to the usability.
Pull Digital uses tools from Microsoft which allow us to scan, analyse fix and test broken links. We would always recommend using tools to identify issues with broken links.
Not even the best SEO in the world will work if Google can’t get as far as indexing your pages.
for more on broken links and SEO.