Copy - "Keep it Short" isn't just for websites

My favourite quote of all time for copywriters is: "If I'd had more time I would have written a shorter letter" - Mark Twain. There is almost nothing worth saying that can’t be said better with fewer words. One great thing about the web is that the way people consume text on it means you have to be brutal about this.

Copy - "Keep it Short" isn't just for websites

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