Might be a bad thing all of a sudden. Let’s start with what we mean in that headline. Who should do better for search results with Google? Nike.com or Sneakersonline.com? Google spawned a whole new set of businesses as soon as it became clear that it would give priority to an unknown, non-brand business that put the words people might be using in search into their domain name over a brand like Nike.
Using keywords in your domain name