Can I convert my ecommerce site to responsive design

Can I convert my ecommerce site to responsive design?
Got a non-responsive site and worried that you’re missing a trick – or even worse – missing sales? With 21% of total ecommerce sales predicted to come from mobile devices (tablets and smartphones) in 2014, it makes sense to make it as easy as possible for your customers to browse and buy form your ecommerce site. So while it seems to be almost compulsory that all new websites are responsive, what about websites that already exist? Can they be converted to be responsive?


You’ll need to consider a number of factors, including how well the architecture of your existing site suits re-scaling. Generally, the better your site adheres to good design principles and sticks to a limited number of columns the more suitable it’ll be for conversion. The technology your site uses will also play a role in your decision.

But we did it.

We took two fully functioning websites and tried to make them respond to varying screen sizes.
Our client, Two Wheels World, a US-based online retailer asked us to re-design one of two similar ecommerce sites they run on AspDotNetStorefront. One website is the leading online seller for Triumph motorcycle accessories and apparel, and the other for Ducati – they asked us to redesign the Ducati site.
We decided to redesign using recent design changes we made to as a template so that they look like sister sites.

But it just felt wrong giving the Pure Ducati site a new look without making both of them responsive.
So we re-created to retain exactly the same (well-received) appearance, but with a fully responsive design. As the sister site uses the same wireframes and basic architecture, the client will also pretty much get two responsive sites for the price of one.

Here’s what looked like on a tablet before we made the conversion:

And before on a phone:

And here's what it looked like after we made the conversion:

On a tablet

And on a phone:


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