Most people argue that you don't need PPC on brand terms if you're number 1 in organic. Those people are wrong.
And here’s why.
Are You Bidding On Brand Terms? You Should Be.
Tired of all the economic gloom? While we don’t want to stand out too much as ‘Gloom Deniers’, sometimes you owe it to yourself and your supporters to stand back, take a look at yourself, and say: “You know what? – despite the economic conditions – the last year wasn’t actually a bad one.” We had a good one, and wanted to share the good times with you by looking at some of our highlights from 2011:
2011: Annus Mirabilis Digitalis
Why? We’ve been beavering away on the new Pull website and although it’s not 100% ready; we believe in an ‘Agile’ approach so have decided to launch in BETA. If it ain’t flexible, if it’s not rammed full of teamwork, communication and innovation then it’s just not our spacesuit, baby. The new Pull site has been designed to be dynamic – forever evolving with new content.
3, 2, 1: We’re in BETA
We’re all adults here, we know that at the end of the day; online marketing is about growing your business reach. We can dress it up as ‘engaging with your customer’ and ‘being transparent’ - and those sentiments are absolutely true but they’re not the end goal, if we’re going to be honest about it. The end goal is about improving your business, whether it be functionality, customer service or profit (let’s hope it’s all of those!) Why else would businesses invest in online marketing if it’s not to further their business prospects?
The Importance of Humour in Online Marketing