We've been looking into the most cost-effective ways of using Google Paid Search for online campaigns with some suprising results...
Number One on Google Paid Search?
Often when we win new business, we inherit the PPC campaigns that our clients’ previous agencies haphazardly assembled. We nearly always start the campaigns again after some business segmentation work and some strategic planning which cuts costs for our clients whilst increasing their conversions.
Only 20% of Advertisers Happy with PPC
One hundred and seven thousand key phrases. And over seventy randomly named Campaigns. Manageable? Of course not. This is what we ‘inherited’ when we recently won a new client. And the culprits? The UK’s biggest SEO & Internet Marketing Agency, and well – Google themselves who had a hand in it.
The Top 3 Mistakes in Pay Per Click Advertising
Considering a Pay Per Click Specialist for your PPC Management?
Don’t - and here are three reasons why not
Three reasons why you shouldn’t use a PPC specialist
“Stop your Pay Per Click advertising when you get to page one of Google”. Right or wrong? Well we have been repeating this received mantra since we have been in the business. It seems to make sense – why pay to get on to page one of a search engine when you’ve got there for free?
Paid Search results beat Organic