Copy - "Keep it Short" isn't just for websites

My favourite quote of all time for copywriters is: "If I'd had more time I would have written a shorter letter" - Mark Twain. There is almost nothing worth saying that can’t be said better with fewer words. One great thing about the web is that the way people consume text on it means you have to be brutal about this.

Copy - "Keep it Short" isn't just for websites

Tripping over your words

There’s a lot of marketing lingo out there and it’s always a struggle to keep up with the latest additions, especially in the age of Web 2.0 (uh-oh, is that marketing lingo?!)

Tripping over your words

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