Every business today needs online reviews, but did you know that review content on your website and third party sites is a bigger ranking factor for Google than a mobile website or social?
Why getting reviews could be your best SEO strategy
Google has changed the colour of adverts in its search results, so what does this mean for advertisers?
It’s not easy being green – What Google’s new ads mean for advertisers.
Most people argue that you don't need PPC on brand terms if you're number 1 in organic. Those people are wrong.
And here’s why.
Are You Bidding On Brand Terms? You Should Be.
Based on a lot of conversations with clients there is a dirty word within the Google lexicon that tends to get ignored by many marketers and seems to have become synonymous with ‘waste of money’, ‘bad targeting’ and ‘low click through rates’ just to name a few. That dirty word (OK phrase) is ‘Google Display Network’.
Google Display Network – Four Top Tips
Back in 1965 Gordon Moore, co-founder of Intel, made an observation that the number of transistors on a chip would double every 24 months – something that became known as ‘Moore’s Law’. Chips that work faster and faster would drive the technological and digital revolution we have seen so far. And it was an officer in a technology company back in the mid 80’s that said “Technology will never again advance as slowly as it is advancing today”.
The Rise of Mobile in PPC
Wondering how Google's layout algorithm change will effect your site? Read on...
What does Google’s Page Layout Algorithm change mean?
Google have changed their landing page algorithm for paid search. Previously, this included a cursory check that the page content included key phrases used in the campaign. Now Google goes a lot further in looking at your landing page. We show you how to optimise your landing pages for paid search.
Improving your Landing Page for Paid Search
Chance to hear from the horse’s mouth about Google Instant as Google were running seminars at AdTech in London today.
They came over as very pleased with their new baby, and were looking for assuring noises from the audience – who to be honest appeared less excited about it than Google. . .
Google Instant - What they didn’t tell you: AdTEch London 21st
It’s been a crazy few months at Pull with the purchase of our new office in Godalming, Surrey, several new recruits, and oh yes, lots of new and challenging projects. For Pull watchers, here is a snap shot of a few things we have been doing for our clients and some stuff we have coming up.
New Websites, New Offices & a Social Media Whirl
How does your brand appear in search results? Although most of our clients are looking beyond scoring the #1 spot for their brand; towards securing a larger market share of valuable generic search phrases, it pays for every company to take care of their brand online – and nowadays, this mean how your brand appears in search.
Re-claiming your online brand
“Stop your Pay Per Click advertising when you get to page one of Google”. Right or wrong? Well we have been repeating this received mantra since we have been in the business. It seems to make sense – why pay to get on to page one of a search engine when you’ve got there for free?
Paid Search results beat Organic