All Websites need a Conversion Funnel

At Pull we try very hard not to just do Design. That is, we like to create sites where site architecture, graphic design, copy and search marketing are all used in a complementary way to make a site that looks good, but more importantly really works. This makes site design truly a team sport in our office, and starts with principals and a wire-frame, not a home page design.

One of our latest projects – a new site for city data management experts Cadis - started this way when we sat down with Cadis’s Marketing Services agency Metia, to define core objectives, before creating wireframes of key pages using the excellent Axure wireframing tool Using this methodology we created a clear architecture with conversion funnels to ‘action points’ within the site, all built on a best-of-breed .NET CMS platform. We also optimised the site for known key industry phrases.

Only a week since launch I just received an email from our client, see below. Proving that B2B sites need as much care about ‘Conversion” as any e-commerce site.

“Just a quick note to thank you for all the hard work you and your team did on the site. We are receiving excellent feedback and have had a significant increase in enquires in the past week. The new CMS really is much better as well." Stuart Plane


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