Based on a lot of conversations with clients there is a dirty word within the Google lexicon that tends to get ignored by many marketers and seems to have become synonymous with ‘waste of money’, ‘bad targeting’ and ‘low click through rates’ just to name a few. That dirty word (OK phrase) is ‘Google Display Network’.
Google Display Network – Four Top Tips
Match the right people with the right message with Google’s interest-based advertising.
Have You Heard About Google Remarketing?