Whatever your project, we'll want to start with a strategy. (We've been told it’s what makes us different). So we'll probably ask you what yours is. But don’t worry if you're wondering exactly what your strategy ought to be.
Commissioning the right sort of research, focus groups, expert groups, product segmentation studies, consumer segmentation, target personas, website user journeys – we have vast experience in selecting the right approaches and methodologies to formulate a strategy for your brand, website content or campaigns with you.
V ExpandΛ HideBenchmarking
It's commonplace for us, here at Pull Digital, to conduct a benchmark report for new clients to analyse where they, and their most relevant competitors are positioned with their online marketing output.
This is one element of our dedicated business familiarisation and strategy work prior to project commencement.
V ExpandΛ HideDigital Strategy & Planning
With years of combined marketing knowledge and insight, the experts at Pull will find you the perfect digital marketing strategy. Using an integrated strategic approach, we don’t conduct work until we know your business and your goals through and through. And because we’re a full-service agency we have experts in all channels and will therefore know where and how you’ll get the most bang for your buck.
V ExpandΛ HideFunctional Specification
We’re all about functionality at Pull Digital. Your website is possibly the most important collateral for your business and so it needs to perform optimally. Careful consideration goes in to the structure of our clients’ websites and this includes determining the role and activity of online procedures. An example might be ‘x should happen when a user logs on, whilst 'y' should happen when a user fills out the contact form’. It’s important to get functionality just right from day one to ensure conversions, efficiency and profitability.
V ExpandΛ HideInformation Architecture
We help our clients to identify the best data hierarchy for their online content and then build the relevant structure to organise and manage that data. The Kentico CMS is particularly geared up for best-practise data hierarchy. The benefits to correctly sorting data include accessibility, flexibility and future proofing for easier migration or alternative presentation.
V ExpandΛ HideConversion & Traffic Analysis
Whether you opt for our all singing, all dancing analytic tool, DC Storm, or for the more traditional Google Analytics you can receive monthly reports which will show you the exact impact of your online marketing activity and spend per channel. We set your website up with goals such as ‘enquiry form completion’, ‘brochure request’ and ‘sale made’ and monitor the quality of your traffic, how those goals were made, where they came from and, most importantly, establish the most cost-effective way of achieving an ever growing number of your goals.
CASE STUDIES More
Online store for French cosmetics heritage brand.
Award winning website and brand guidelines.
New brand identity and website help Chaucer Direct exceed direct sales targets year after year.