Kentico EMS - Web Analytics & Online Marketing Solutions
Your website plays a key role in your online marketing. It needs to support your brand, attract targeted visitors and convert leads into customers.
Your online presence is the first interaction between brands and consumers. Its content must be relevant, compelling and consistent to build trust and online ROI. It also needs to be easy-to-use – without relying on developers.
Designed with marketers in mind, Kentico EMS makes it easy to create, manage and publish new content.
The new Kentico Enterprise Marketing Solution (EMS) enables marketers to deliver and optimise real-time customer-centric marketing across multiple channels. Kentico EMS is an integrated Customer Experience Management (CXM) solution that incorporates all the features of the Kentico CMS Ultimate Edition in addition to the new enterprise and marketing features.
Kentico EMS provides marketers with a fully integrated set of on-line marketing tools, including:
Content Personalisation & Segmentation
Lead Scoring and Engagement Scoring
A/B Testing and Multivariate Testing
Campaign and Conversion Management
Single Solution for All Your Websites
With Kentico, you can manage all your websites from a single point. Whether you need a corporate site, on-line store, microsite or on-line community, you can quickly launch new websites.
Kentico CMS supports almost every scenario out-of-the-box, so you avoid costly development and integration and achieve shorten time to market.
With Kentico powerful multi-site management, you can manage all your sites from a single place and deploy new sites in the matter of hours
Leverages all existing Kentico EMS on-line marketing features, such as Contact Management, E-mail Marketing, Segmentation, Personalisation and Lead Scoring, and orchestrates them into a manageable process for the purposes of automated lead nurturing, drip marketing and maintaining an on-going conversation with clients and prospects
You can build automated processes around contacts with various actions including e-mails, tasks assigned to sales people or synchronisation of chosen contacts into your CRM.
Go Global with Multilingual Content
Kentico allows you to easily create websites in multiple languages. Chinese, Russian, Arabic, Hebrew and any other language are no issue due to the support for UNICODE encoding and right-to-left text. Also, Kentico CMS is translated into many languages.
Enusre Content Gets Checked and Updated
Web content is no longer created only in marketing departments. With Kentico, you can delegate the content management to other people. More importantly you can schedule automated reminder to ensure things get done!
It allows you to define custom workflows for particular site sections and content types and grant users with permissions for chosen documents.
All changes are tracked and you can easily figure out who modified the content. These features allow you to keep control over content quality and brand consistency.
Ensure Content Works Across Mobile Devices
With the enhanced mobile support its now possible to build websites that accomodate mobile devices in an effective way.