Gatineau

Gatineau combines natural ingredients with cutting-edge biotechnology to create an advanced range of skincare. Rooted in beauty therapy, their salon quality products have been developed alongside a range of beauty treatments and are used by skincare professionals worldwide.

 

Gatineau Ecommerce Website

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Pull were tasked with taking this classic French brand online, generating sales and building customer loyalty.

 
Site goals
The new online store needed to replace the existing but old website where Gatineau had been selling their products through a loosely branded site called The Beauty Room. The new site needed to convey the Gatineau brand as well as being a new home for their complete product range.
 
An integrated customer experience was very important; it was decided to integrate fully with their payment gateway to give the impression of a seamless payment process where the user is always on site.
 
The key targets of the site were

  • To create a seamless integrated customer shopping experience across all devices
  • To allow users to easily filter the products as required
  • To allow office staff to continue to use existing back office systems
  • To offer discounting and deals such as voucher codes
  • To increase sales and customer base
  • To communicate with customers more effectively by using inbuilt marketing features such as email marketing and marketing automation.

 Technical challenges

  • Integrating the payment gateway seamlessly. This included handling 3D secure payments and passing all order information and payment statuses back
  • Creating a flexible product filter and the ability to deep link into filtered categories
  • Replicating the current order report which is uploaded into the back office system
  • Creating a fully responsive shopping cart experience.

 Results

  • Although early days the initial results from the Gatineau site have been promising.
  • The site has processed over 300 orders in its first few weeks with no reported problems
  • Site traffic is healthy with 25% of traffic from returning customers
  • More stats to come…

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