Living Streets are a charity that encourages people to get walking. Pull Digital has been working alongside Living Streets designing collateral for their Walk to School Week and Walk once a Week campaigns in 2014/2015. The aim of these campaigns was to promote healthy living by encouraging school children to be more active and to walk more.
The fun evolution of style that Pull developed for these campaigns runs throughout the classroom collateral in the form of activity booklets, wallcharts, certificates and stickers – making the campaigns fun and interactive for both children and teachers alike!
Living Streets Print
Walk once a Week Campaign
The Walk once a Week scheme encourages children nationwide to walk to school at least once a week to improve their health as well as make them aware of the environmental benefits. Pull designed classroom trackers, activity diaries and wallcharts on the theme of ‘When I Grow Up’ so that the teachers and pupils could keep a record of their progress during the week in a fun and engaging way.
Walk to School Week
The Walk to School Week scheme encourages classrooms and individual pupils to try walking to school for a week to see the multiple benefits. Pull developed wallcharts, activity diaries, certificates and stickers to engage pupils in Living Streets’ Walk to School Week 2014/15. The wallchart that Pull developed encouraged children to learn about healthy bodies and the benefits of walking and exercising in a fun visual way.