Schwarzkopf

Schwarzkopf asked Pull to build not only a brand but also a website to create a reward and knowledge community for their clients. The brand had to reflect the premium salon industry while still sitting alongside the Schwarzkopf brand.

 

Schwarzkopf Membership Portal

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The website had to work across numerous currencies and languages. There was also a points system built which could be used instead of money or with the points that had been awarded to each individual client.

We then designed marketing material that could be populated online with the client's logo and address, this was produced by Pull and sent directly to the salons.

4000 users have registered after three weeks of the site going live.

Pull currently manages the site on a day to day basis ensuring that the user journey is seamless.

Due to the success of this project we have been asked to create various events and advertising campaigns across Europe with different Henkel brands.

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  • Schwarzkopf
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