We looked at the existing marque and reconsidered what the essence of UK200Group was and what it meant to the members. We realised there was more of a community feel. And so we took the brand identity from evolutionary to revolutionary, making it considerably warmer and more nurturing.
We also rebranded their business collateral and created material for their annual conference where they presented the new brand identity to the members.
We are now advising the UK200Group on marketing the group and increasing exposure of their new identity within their industry.